Fashion Business
Turn your passion for fashion into a global career: master the business, lead innovation, and shape the future of the industry.
Madrid
ENG
Master´s degree
Language
English
Start date
October 2026
Frequency
Evening
Fruition
On campus
Duration
9 Months
Credits
60
Price
Location
IED Madrid Gran Vía - Palacio de Altamira-Calle de la Flor Alta, 8 - 28004 Madrid
A comprehensive view of the fashion business, combining creativity, strategy, and technology to prepare you for a constantly evolving global market.
This Master's in Fashion Business provides a comprehensive and cutting-edge perspective on the fashion industry, integrating business strategy, technological advancements, sustainability, and creative innovation. Designed for professionals looking to lead the transformation of fashion, the program combines traditional knowledge with the latest disruptive trends, digitalization, and evolving consumer behaviors.
This programme is taught at IED Palacio de Altamira.
Information to decide
Be part of the new generation of leaders in the fashion business. Your future in fashion starts here.
A dynamic program that combines theory and practice through real case studies, hands-on workshops, collaborative projects, and masterclasses taught by industry leaders. You will dive into key areas of the fashion business, applying knowledge to real challenges while building a professional network. The curriculum is structured into specialized modules, culminating in a Master's Final Project, where you will develop your own business plan or research project with expert mentorship.
- Aspiring fashion entrepreneurs ready to launch their own brand or business.
- Marketing, branding, and communication professionals aiming to specialize in the fashion industry.
- Designers seeking a stronger understanding of business, retail, and consumer strategies.
- Recent graduates passionate about fashion, innovation, and global market trends.
- Industry professionals looking to upskill in digital transformation, sustainability, and leadership.
This program is designed to train the future leaders of fashion, combining innovation, sustainability, and a global vision. With a curriculum aligned with industry demands, students will learn from fashion experts, brand strategists, and entrepreneurs. Through real projects and case studies, they will develop practical skills while exploring emerging trends such as artificial intelligence, the metaverse, NFTs, and e-commerce. Additionally, the program's global perspective will prepare them to excel in international markets and understand consumer behavior in a constantly evolving world.
Syllabus
MODULE 1: CULTURAL FOUNDATIONS OF FASHION.
Fashion is deeply rooted in culture, identity, and society. This module explores how historical evolution, sociological shifts, and anthropological values have shaped the industry, connecting past influences to today’s fast-changing landscape. The impact of globalization, pop culture, and digital communities will also be analyzed to understand how they define fashion trends and consumer expectations.
MODULE 2: FASHION BUSINESS MODELS AND INDUSTRY STRUCTURE.
The fashion industry is built on complex structures, global markets, and evolving business models. This module explores key players, fashion conglomerates, and operational strategies, connecting traditional frameworks to today’s innovations. The impact of technology, sustainability, and shifting consumer behaviors will also be analyzed to understand their role in shaping the industry’s future.
MODULE 3: PRODUCT DEVELOPMENT & CREATIVE INNOVATION IN THE DIGITAL AGE. Begoña Noya
Fashion product development is no longer just about creativity—it is a tech-driven, consumer-focused, and sustainable process. This module explores the complete product lifecycle, from concept ideation to digital prototyping and production, integrating new materials, AI-assisted design, and on-demand manufacturing to align with the industry’s future needs.
MODULE 4: STRATEGIC FASHION BUYING & PURCHASING MANAGEMENT.
This module explores the strategic role of the fashion buyer, covering buying processes, budgeting, and purchase cycles. You will examine how AI enhances predictive buying and inventory optimization for data-driven decisions. The course also focuses on negotiation strategies, pricing models, quality control, and supplier management, while integrating sustainability and ethical sourcing practices.
MODULE 5: SUPPLY CHAIN, PRODUCTION & LOGISTICS.
This module highlights how efficient supply chain management directly impacts profitability within the fashion industry. You will explore sourcing strategies, ethical production methods, and supply chain resilience, alongside blockchain applications for traceability. Sustainability is embedded throughout, from circular production models to crisis management and risk mitigation strategies.
MODULE 6: RETAIL, DISTRIBUTION & OMNICHANNEL STRATEGIES.
You will analyze AI-driven personalization strategies and leverage data analytics to enhance customer experience across retail platforms. The module explores the evolution of omnichannel retail, focusing on seamless customer journeys, phygital retail models, and emerging technologies like AR/VR. Case studies on clienteling, loyalty programs, and customer-centric strategies will round out the learning.
MODULE 7: FASHION MERCHANDISING & PRODUCT STRATEGY
This module explores how fashion merchandising shapes customer experiences and drives sales across in-store and online spaces. You’ll learn how brands plan assortments, optimize pricing, and use visual merchandising to boost engagement. From stock management to digital strategies, this module blends creativity and data-driven decisions to strengthen brand identity.
MODULE 8: FASHION FINANCE & STRATEGIC FINANCIAL MANAGEMENT.
This module explores key financial strategies in fashion, focusing on budgeting, pricing, cash flow management, and investment planning. You’ll learn to analyze financial statements, forecast sales, control costs, and develop funding strategies. The course also covers risk management and data analytics to help maximize profitability and ensure long-term business success.
MODULE 9: FASHION BRANDING & MARKETING.
This module explores how fashion brands build strong identities and create emotional connections with customers. You’ll learn how brands use viral content, influencer marketing, and marketing automation to boost awareness, guide customers through the funnel from consideration to purchase, and strengthen loyalty in a fast-changing digital world.
MODULE 10: FASHION COMMUNICATION, MEDIA & CONTENT CREATION.
This module explores how fashion brands communicate their identity and connect with audiences through storytelling, media channels, and visual content. You’ll learn about editorial strategies, social media content creation, fashion journalism, and the use of emerging technologies like AR/VR and AI to craft engaging narratives across both traditional and digital platforms.
MODULE 11: MASTER’S FINAL PROJECT.
The Master’s Final Project is your chance to bring everything you’ve learned in the Master in Fashion Business to life. Over 120 hours, you’ll apply your knowledge, skills, and strategies to create a real-world project that showcases your passion, creativity, and business acumen. Whether you dream of launching your own brand, reimagining a business, or exploring the future of sustainability, technology, or branding, this is your moment. Guided by industry experts, you’ll combine creativity with data-driven decisions to develop a fully executable business plan or research project—preparing you for leadership roles in the dynamic world of fashion.
Faculty
Course Coordinator
Héctor García Royo
Head of Marketing & Communications in WOW Concept en Madrid
Teacher
Ángela Álvarez
Teacher
Begoña Noya
Teacher
Leïla Messouak
Brand Strategist
Teacher
Daniel Hernández
Luxury Retail , Senior Client Advisor & Visual Merchandising
Teacher
Clemente Hernández Sánchez
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