Put your creative talent to work developing engaging, strategic branding proposals for a variety of formats.
The Summer Course in Graphic Design in Branding helps you to take your first steps in visual identity design and learn to use print or digital media in a strategic, responsible way to create a better user experience.
In this course, taught in English, you’ll be working with case studies and other types of projects, using the best materials, tools and technologies to create the most effective graphic design and visual communication.
A course that stimulates your creativity as you acquire the skills you need to develop a visual identity project and put your newfound knowledge into practice.
A learning experience based on case studies and other design methodologies, such as Visual Design Thinking. Particular emphasis is placed on observing, analysing, comparing, creating and developing strategies, resources and methodologies to design visual identity systems for products, exhibition spaces, branding, wayfinding, corporate identity, event design, social and digital media.
In this course, you’ll be encouraged to explore new creative avenues, design trends and adopt a designer's (knowledge-based) way of thinking, to plan and design in a responsible way and play a pro-active role in transitional design for a sustainable future.
This course is for people who want a solid grounding in the basics of graphic design and, in particular, visual identity, branding and brand culture, to acquire or further their knowledge of the most effective visual communication and design tools used in the sector.
Designers from a variety of fields, Fine Arts or Communication graduates and students, photographers, editors, advertising agents, printers and entrepreneurs looking for in-depth knowledge of strategic graphic design will find the course both interesting and useful. The same is true for university students or people who’ve already graduated in Graphic Design or visual and interactive communications.
Previous knowledge of Adobe Photoshop, Illustrator, InDesign and Acrobat is an asset; there will be no lectures on these tools, and each individual student is free to develop their project using the program they’re most comfortable with.
If you’re looking for a personal, learning experience to put your creative skills to the test and take your first steps in the field of graphic design, this is the course for you.
You’ll be studying at IED Barcelona in the emblematic Gràcia district, a vibrant community of students and top professionals from all over the world.
The foundations of visual identity and brand design
The iconographic message
Adaptive, dynamic and evolutionary visual identity systems (case studies)
Personal branding (case studies)
Project management: basics of project management
Brand purpose, personality, essence and guidelines
Brand language, naming/phonetic brand, verbal brand
Users/consumers, market research and benchmarks
Storytelling: brand communication and narratives
Notions of marketing: advertising and propaganda
Visual identity: logo design, basic elements of brand identity (typography, colour, shape, identification unit, priorities)
Development of visual identity system
Identity manual: rules for use and application
Brand touchpoints: interaction or communication between a brand and its customers
Media: digital, print, physical
Brand experience: customer experience, brand environment
User experience (UX)
Principles of digital brand/social media branding
Public engagement: social media, marketing and advertising campaigns
Interior and Spatial design, Fashion Design and Styling, Graphic Design and Visual Communication
Graphic Design and Visual Communication, Creative and Art Direction
Graphic Design and Visual Communication
Graphic Design, pathway in Advertising
Graphic Design and Visual Communication
Graphic Design and Visual Communication
Graphic Design, pathway in Motion Graphics and Video
Slow Light by IED Barcelona is a collaborative proposal that works without electricity and delighted the festival’s jury.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
Pasarela, the catering establishment in the Gracia neighborhood formerly known as El Molinet, has a new logo and interior design carried out by IED Barcelona.
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
Its objective is to promote local commerce in the city thanks to the transformative power of design.
You are going to take part in a practical task dedicated to all those young talents who are interested in Fashion, Visual Arts, Design, and Communication.
IED's commitment is to apply an innovation approach to creative economies through the training it provides in its centers in line with the NEB's themes and action priorities, sharing values, methodologies and tools.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
Il Giro del Mondo in 80 Giorni - 150 anni dopo (Around the World in 80 Days - 150 Years Later) (book by graphic designers from IED Rome), the start-up Potap (a family of filters to purify water, by two product designers from IED Milan) and the tech fashion collection LAGRANDE: SISTEMA are officially competing for the prestigious Compasso d'Oro Award
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
After two years, returns IED Roma Graduation Ceremony, to celebrate the latest graduates in the presence of teachers, families and friends. Two hundred and sixty-one diplomas were awarded.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Every year the ADG Laus Awards for Graphic Design and Visual Communication go to the best projects selected from over 50 entries in five categories: Graphic Design, Digital Design, Advertising, Audiovisual and Students.
The IED Madrid course has finished this year, but the good news is still coming in. This time it’s awards for the Design school and students.
IED Milano Alumni in Illustrazione e Animazione | Freelance illustrator worldwide considered among the finest of his generation.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
With the month of May restart the events of More Than Monday | Inspirational Stories,the digital conference cycle dedicated to the IED community.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
“Books are the plane, and the train, and the road. They are the destination, and the journey. They are home".
14 design, fashion, visual arts and communication creations are the protagonists of the new Amaze! app release
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
The installation has succeeded in recreating an oasis of calm and a connection with nature in Poblenou’s Parc del Centre.
‘478’ is the installation with which IED Barcelona was present in the special edition of Llum Barcelona.
An interactive installation to create our own virtual identity and an immersive journey through a 3D “wonderland” are the proposals that IED Barcelona and IED Milan presented at the SónarCCCB 2021, driven by Sónar.
Mario De Libero, a graduate of IED Firenze, is among the finalists with the font Otello Sans in the fourth Olivetti Design Contest.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
This dissertation coming from IED Milano is entitled ‘Un Quore Sbagliato’ - A Wrong Heart, with an intentional Q spelling mistake in Italian. It is a short animated film that stood out at the latest Giuseppe Laganà Awards.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
The proposal, selected from 93 national projects, addresses the impact of current mobility restrictions on student travel.
IED Barcelona has been involved in the new headquarters of the Italian Consulate in Barcelona, with a graphic proposal.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.
On the occasion of the Tramontana Magazine #6 Launch Party IED is pleased to present the preview exhibition of Las Manuelas Art Series
IED is holding a presentation for those young talents who are interested in enrolling in any course among IED academic offerings in Italy and Spain.