Communication and Creative Technologies
Designing complex and multimodal systems
Turin
ITA
Second Level Academic Diploma in Visual Communication Design - Specialization in Communication and Creative Technologies
Language
Italian
Start date
October 2027
Frequency
Full time
Fruition
On campus
Duration
2 Years
Credits
120 CFA / ECTS
Course Coordination
Matteo Milaneschi
What will the new immersive and multimodal forms of communication in a post-digital world look like?
The field of communication is currently undergoing radical transformations, driven by the evolution of media, the impact of advanced technologies, and the rise of a new generation of conscious consumers demanding immersive experiences and participatory communication.
Our Master of Arts in Communication and Creative Technologies: Designing Complex and Multimodal Systems responds to this shift by preparing Designers and Creatives to develop innovative immersive and multimodal communication. By combining the latest emerging technologies with design thinking, creative technology, and content generation, the programme ensures the coherence of expansive and intricate brand ecosystems across multiple channels and experiences.
The course allows students to build a solid design culture, mastering various tools and methodologies to responsibly shape the future of communication. This aligns with the vision of DesignXCommons, focusing on sustainable design applied to the integration of common goods and the regeneration of the planet.
Through an interdisciplinary approach, the course integrates insights from new media studies, communication design, design thinking, philosophy, creative coding, and data visualisation, guiding students in four key areas:
- The comprehensive development of brand systems, covering branding strategies, brand communication, customer experience, and event design for performances.
- The use of advanced technologies to explore new digital experiences, encouraging students to critically and responsibly engage with generative AI as a creative problem-solving tool.
- The design of immersive experiences that merge virtual and physical realities, from extended reality (XR) to spatial computing.
- The creation of innovative content through transmedia storytelling techniques.
Upon completing the programme, graduates will be equipped to work in design studios, creative agencies, and companies as professionals capable of reshaping communication paradigms and driving transformation in the creative industry. They will be well-prepared for roles such as Digital Creative Director, Creative Technologist, AI Designer, Spatial Experience Designer, or Data Visualisation Specialist.
Graduates will also have the opportunity to continue their studies through PhD programmes at Italian and international universities.
The Career Service supports students in shaping their own career path throughout the two-year program. Career coaching sessions help take stock of their skills and define an individual career plan based on their own inclinations and experiences, alongside one-to-one sessions dedicated to reviewing CV and portfolio. Several workshops cover personal branding, LinkedIn, and networking, while a partnership with Synergie provides the tools to approach a job interview with confidence. Rounding out the program are online Career Talks, featuring firsthand accounts and practical advice, and direct opportunities to meet companies through Talent Days, where students can apply for open positions, and Job Future Days, focused on the employment trends and skills most in demand. Students can also take part in the Erasmus+ Traineeship program, opening the door to internship opportunities across EU countries. Support continues after graduation too, through the IED Alumni community and a dedicated platform for job opportunities and consulting services.
Faculty
Course Coordinator
Matteo Milaneschi
Co-founder and Creative Director - Nationhood
Fabiola Nardecchia
UX Director at Jam3
UNSTATED
Design Agency
2050+
Architecture studio
Antonella Autuori
Information Designer
Giga Design Studio
Gabriele Donini, Giacomo Scandolara and Pablo Galbusera
Inside the labs
+3
CINTIQ LAB
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