22 April 2020
Maria has a BA in Fashion Brand Management and is a professional in the fashion industry with a consistent experience in ready to wear product development and merchandising in luxury brands. She has collaborated in many Italian brands such Valentino, Salvatore Ferragamo, Missoni or Ports.
But, what does really do a merchandising and product director for a fashion brand?
“I take care of the product management of the pattern makers and the style teams. I am the owner of the collection budget. I interface with external suppliers for the selection and management of samples, and for the price negotiation. I also deal with the definition and monitoring of collection times, as well as the definition of the merchandising plan, with price ranges, the benchmark of competitors, and sell-in and sell-out analysis. Finally, I define the prices wholesale and retail.”
Discover her professional path as well as her vision on the fashion industry with the last conversation of IED Alumni where she talked with one of our current students.
IED decided to reward those students who commit up front with a special Early Bird discount.
To take advantage of the discounts, it is necessary to register within the indicated terms.
Fashion Marketing and how important is to know how to communicate a product.
Over the last two decades, the Fashion market has gradually embraced and incorporated technologies into the retail system, opening up to new opportunities in terms of communication and distribution strategies, pushing for greater integration between physical and digital systems.
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
Students take us through their thesis projects, from behind the scenes to company satisfaction.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
The Istanbul Fashion Film Festival is the only event in Turkey to showcase a selection of short films dedicated to communicate fashion in an artistic way
Artribune commissioned IED to produce its magazine covers for the second year in a row
The academic year comes to its end and it’s time to present our Graduate 2023 fashion collections to the world
Lectures cycle about different materials with the participation of 6 sector companies for the Undergraduate course in Interior Design.
MMT organises Dialoghi Sonori on 15th and 16th of June at Fabbrica del Vapore in Milan, on this occasion IED presents Fragile Surfaces project.
A special donation from the historical Maison to IED
Inter, communication company Different, and Trident Music are scouting talents among master's students in Graphic Design and Digital Communication Strategy.
Student at IED Milano in the second year of the CG Animation course.
IED Milano alumni got one of three first awards and the MAX&Co award at the prestigious contest from Italian Chamber of Fashion.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED participates in the new edition of WantedDesign in Manhattan and wins a Conscious Design Award