13 December 2019

Suzuki, Honda and Azimut deliver the brief to the students.

The graduating students in Transportation Design at Istituto Europeo di Design in Turin are approaching the finishing line. Goal? The thesis to be presented in the summer 2020. Also for this academic year 2019/2020 IED Torino has signed prestigious partnerships with leading companies in the sector, giving the students the opportunity to experience a relationship with a real customer and develop the skills necessary to match the requirements of the market.

The partner companies have delivered the project briefs to the students, who have started working on team under the guidance of the coordinator of the course Michele Albera.
Cars, motorbikes or yachts, all concepts must reflect the tradition of excellence of the partner brands, respectively SuzukiHonda and Azimut. At the same time the projects must meet the emerging needs of the transportation field, undergoing a real transformation. Today mobility urgently calls for new infrastructure and vehicles to design solutions for possible sustainable futures and to create highly innovative models developed around the human being and in total respect of the resources and the environment.

SUZUKI – Car Design
Company representative: Kimihiko Nakada, Design Director
Only one thing has always been essential in car history: the user. The vehicle must meet the users’ needs, satisfy their requirements, interpret their aspirations, realise their dreams. Continuing the tradition of excellence of Suzuki and its off road legends Jimny and Vitara, a new hybrid 4x4 must express the partner company focus: neither the performance at any cost, nor the pure technology feature, but the great attention to the most important aspect of design, the human being. The project includes interior and exterior design of the 4X4XALL, with styling and 3D modelling, keeping package ratio and proportion, while correctly interpreting the Japanese approach to car design and always respecting the individual and the environment, for the world of today and tomorrow.

HONDA – Bike Design
Company representatives: Valerio Aiello, Design Section Manager; Simone Cilli, HR Section Manager; Daniele Lucchesi, Market Research Manager; Aldo Meli, Market Researcher
Urban mobility is changing rapidly within main cities. Public transportation reinforcement and new infrastructures stimulate people to move without pollution. A smart city can optimize traffic and transportation systems, by developing a new mobility and implementing other services, from power plants, water supply networks and waste management to law enforcement operations e routes to schools, libraries and hospitals. The aim is to create a better future for cities and their citizens with the pursuit of global environment sustainability improving the quality of life. Light vehicles and motorcycles will be part of it if the transition to zero emission will be complete. Inspired by this scenery and reflecting the history of Honda, the project must develop a vehicle for 2025. urban or not, rational or emotional, the design must relate to the key concepts of ne mobility, connection, interaction, fun, always respecting the individual and the environment.

AZIMUT – Yacht Design
Company representatives: Federica Bertolini, Style Manager; Margherita Bo, Brand Manager
Reflecting the tradition of excellence of Azimut – the partner brand that shapes the essence and style of Italian manufacturing into luxury yacht design – the project must develop a new yacht, the invisible vessel. Focusing on hi-tech, lighting design and materials, interior and exterior design must ensure the experience of a yacht that perfectly fits into the surrounding nature, blends with the landscape and reduces the environmental impact; a yacht that meets the requirements of the owner and the needs of the crew; a yacht that is a source of inspiration for those love the sea.

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