Talk with Andrea Selvi, International Business Develop. & Buying Manager at YOOX NET-A-PORTER GROUP and mentor of The IED Master in Fashion Merchandising and Buying
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Your Mentor: Andrea Selvi
Date
23 November 2022
This innovative and professionalising Master’s degree program in Fashion Merchandising and Buying is for quality obsessed fashion enthusiasts with an eye for visual composition.
This course covers the supply chain and manages every step of the process from the creation to the sale of a product line - both clothing and accessories - through the use of marketing tools and the practice related to the subject project. Students will be able to gain an understanding of the relationship between different process areas by applying a transversal professional approach and creating economical proposals designed to meet the client’s needs.
Andrea Selvi has more than 20 years of international experience in fashion, he started his career in London at Richemont group then he moved back to Paris where he used to manage different roles: product management, buying and merchandising for international companies (Dior, Le Bon Marché, Façonnable) and he was coordinator of the global Menswear Buying for the concept store Luisa via Roma, based in Florence. Now is International Business Development & Buying Manager at YOOX NET-A-PORTER GROUP:
Have a look to Andrea Selvi insight to Fashion.
Did you know that the first Italian fashion show was organised in Palazzo Pitti 1952?
Now Tuscany, as a region, is the beating heart of the luxury leather industry. A lot of Italian international brands produce their leather goods item close to Florence.
The market environment will remain complex and inconsistent for the next few years, which means that the fashion industry will need proactive profiles able to quickly react to the social economic changes.
In the near future, buyers and merchandisers will play a key role, since they will be responsible for driving the business from guiding the design team, to fulfil the rapid demand on the final customers online and in stores.
Brands should lean more on data-driven product development, adjusting the inventory mix accordingly, to ensure that the assortment resonate with the consumer lifestyle.
The fashion industry is always moving fast. After the pandemic period, we noticed all the complicated aspects of the fashion system, from sourcing to retail management, from sustainability to stock management. Which means that now and even more in the future, buyers and merchandisers must mix instinct with hard data analysis to build product selections that customers wants to buy.
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