Buon Appetito
IED Milan Project: Fashion Design
Academic year
2022/2023
The idea behind the video is to reflect on the issue of overproduction of clothing and plastics, highlighting where we'll end up if we continue to live with indifference and waste. We chose to represent this concept conceptually through the actions of a character who, almost anesthetized, eats pasta and drinks polluted water, finding it normal to relax on a pile of clothes until he remembers how happy he was in the past.
The video ends with the character's clothes, but without his body inside, to show that this will be his fate.
The song "Sapore di mare" ironically accompanies the character's actions, emphasizing the contrast with the wrong actions he performs and reinforcing the opposition between past, present, and future.
