DIGITAL OUTPERFORMING

IED Milan Project: Fashion Marketing

Digital Outperforming represents the project output produced by the collaboration with the Italian luxury fashion retail company Antonia, a path to planning a tailor-made competitive repositioning strategy within the digital scenario. In collaboration with the agency ANTONIA

The most relevant opportunity for strategic differentiation for Antonia in relation to the state of the competitive scenario was found in the development of a solid link between the activity of designing visual digital content and the company's business model: selling its own supply system through the construction of innovative storytelling structures.