Neuº is a branding project that develops a contemporary brand from an interdisciplinary perspective between graphic design and fashion. The proposal builds a complete identity—strategy, positioning, visual language, and communication—articulated around the concept “New ways of wearing clothes,” which proposes new relationships between body, garment, and identity.
NEU
Alejandro Domínguez, Mirian Galán y Sofía Maya Ramos
The brand system is based on a visible graphic grid and essential geometries—circle, triangle, and square—that structure the visual language and organize all identity applications. This logic generates a flexible system in which the identity can adapt and transform while maintaining coherence between image, object, and brand narrative.
The identity unfolds through a capsule collection, an audiovisual campaign, an editorial lookbook, conceptual packaging, and an exhibition installation, building a coherent brand universe that questions the boundaries between communication, body, and object.
