Paltò
IED Milan Project - Fashion Product and Merchandising Manager
Academic year
2021-2022
The main objective of the course in Product and Merchandising Manager is to show how the realization of a collection is not only the result of a creative mind or designer, but the cooperation of a team able to communicate and work in synergy.
Students worked on contemporary or premium brands, collaborating with the style office, marketing office and various stakeholders needed to present a new collection. They also had to analyze current trends, markets, culture and society, establishing strategic lines of distribution, defining timing and pricing policy and thus playing a key strategic role in positioning the brand in the market.
They have therefore become an active part in the advancement of the creative project, increasing the value of products with original and innovative ideas.
