Through the setting up of spaces and the creation of photographic sets he designs the atmosphere and style in order to represent and interpret the brand's values.
The project with Pininfarina Segno was developed within the Colors, Materials and Finishes program, taught by Olga Salvoni, with the aim of transmitting the correct use of colors and materials in the world of interior styling.
Brief’s focus is the design of an image that represents the company’s philosophy, emphasizing the values of the Pininfarina brand with a careful study of the composition, materials and colors, creating a unique emotional atmosphere and with original visual solutions.
Themes to be developed: history of the Pininfarina company, product innovation, exclusivity, attention to the target audience
Geometric and architectural harmony as an expression of maximum purity with a multiple symbolic and evocative value: the circle evokes the eternal movement, the square instead symbolizes the immutability. The combination of these two geometries reveals the transition to perfection and balance. Symbol of modernity and future: a cone of light evokes the conical shape of the sphere, helping to enhance the atmosphere with clear chiaroscuro contrasts. Light is used to create a visual experience and thus penetrate the unconscious with its emotional content, determining an element of momentum towards the unknown.
Pininfarina PF Two
The Pf Two is the perfect fountain pen to imprint happy memories, fleeting thoughts, meaningful words on a sheet, the white space that comes to life through the signs that make it unique and precious, almost like the irreplicable picture of a painter. Associating a piece of paper with the pen is a natural and spontaneous gesture: their bond makes them an irreplaceable, timeless and timeless duo. Very few elements, light movements and the choice of monochrome have allowed us to obtain a sober and elegant shot, which not only highlights the simplicity of the act of writing, but also brings out the pen, which, while standing out against an equally blue background, is the only protagonist.
Aero is a universe that takes shape by feeding the eternal dimension: it is an encounter, carved to resist in time, between technology and matter. The strong contrasts that represent the product, strength/lightness and man/nature, are surrounded by an atmosphere characterized by a contrast between warm and cold lights. Materials reminiscent of ice and rock, while transparencies accompany and immerse the product in a horizon made of futuristic scenarios. The eternal sign of writing comes to life in a shell forged to endure in time.