Academic year

2022/2023

Brand identity proposal for a hamburger chain

An outgoing, daring and genuine brand identity proposal for a hamburger chain with the aim of creating a powerful bond with its consumers.

The student uses real sauce (ketchup and mustard) as the typography as well as a colour palette (yellow and red) according to the product, so that it is easy to become familiar with it as well as to send a spicy and scathing message.