VASELENS
Joint Project - IED Milano - Bachelor of Arts in Communication Design
Academic year
2024/2025
VASELENS, If you can frame it, you can Vaseline it.
The project aims to transform Vaseline from an underrated product into an icon of life-hack culture, making it relevant to Gen Z. Taking into account that this generation explores the world through technology, the idea was to use Google Lens to reveal the endless uses of Vaseline in everyday life.
When users scan objects through the app, Vaseline appears as the first solution, suggesting a creative use for each item.
To enhance the experience, custom stickers were placed around the city, along with the involvement of influencers on social media to highlight unexpected applications of the product. The result was an innovative campaign that used technology to reveal in a surprising and fun way the versatility of Vaseline.
Project by: Alberto De Maria, Lorenzo D’Ercole, Aurora Fabbri, Federico Galletti, Gaia Ghidoni, Francesca Guglielmo, Annamaria Ciuffreda
