Fashion Management

Master Courses - Barcelona

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The Master in Fashion Management teaches experts all about innovation in the world of fashion including project management, strategy planning and the basic principles of business management.

This course provides the theoretical and practical know-how to overcome today’s fashion market challenges and efficiently manage the full cycle – from the product’s conceptualisation all the way to the shelf and into the customer’s shopping bag. As well as talks, conferences and workshops, the course includes two trips to cities around Europe such as Florence or Paris, ending with a final personal research project.

Fashion is a complex system and clothing is just a part of it. In this context, the role of a fashion manager is to identify the target’s needs and turn them into opportunities bearing in mind production, distribution, branding, marketing, communication and service.

 

Complementary Module

Check the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. Request more information to your advisor.
  • Credits
    90*
  • Start date
    January 2021
  • Duration
    11 months
  • Attendance
    full-time
  • Language
    English

Methodology

The course is taught by a faculty body of practitioners from Fashion & Business, through the analysis of case studies and the execution of real-industry projects commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. All the contents, methodologies and tools are taught from the specificity of the fashion industry. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation. 

The Personal Research Project is is the culmination Master.

Objectives

Overcome disciplinary boundaries in order to grow into key drivers of organizational success.

Develop students’ understanding of the complete ecosystem behind fashion business, to make them capable to face the actual fashion market challenges, adding value to their previously acquired professional knowledge and skills.

Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Fashion Business realities.

Make future Fashion managers understand the power of developing strategies, creating brands, and delivering products and services successfully centred in the consumer.

Provide students with Fashion and Business Management tools.

Develop proficiency in using the tools provided. Expand the students’ roles and capabilities in working with innovation teams.

Encourage critical thinking.

Students profile

 The master recognizes and welcomes students from a range of backgrounds: graduates in disciplines of business areas, commercial, marketing and communication, fashion design and mass distribution; or professionals in the eld of business management, the retail or fashion industry in general, and theoretical elds, interested in implementing and leading innovative projects in the context of the fashion market.

Job Opportunities 

Students who take this Master will add value to their professional experience integrating multidisciplinary teams or independently innovative undertaking their own business; they can develop their career in the areas of project management and strategy in companies related to the fashion area and retail.

*Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

  • SPECIFIC MODULE

    • BUSINESS

      FINANCIAL MANAGEMENT
      MARKETING STRATEGIES
      EMERGING MARKETS & INTERNATIONAL MARKETING
      CHINA COMMUNICATION CODES
      RUSSIA COMMUNICATION CODES
      PEOPLE MANAGEMENT

       

    • FASHION EXPERTISE

      COMMERCIAL DISTRIBUTION & SUPPLY CHAIN
      BRANDING MANAGEMENT
      COMMUNICATION STRATEGIES
      LUXURY FASHION SYSTEM
      RESEARCH FOR DECISIONS
      SEMIOTICS
      TRENDS & FORECAST STRATEGY
      FAST FASHION SYSTEM
      ART DIRECTION
      VISUAL MERCHANDISING
      PRODUCT MANAGEMENT
      FASHION MARKETING ON LINE & E-COMMERCE
      SALES TECHNIQUES
      RETAIL EXPERIENCE
      BUYING & FORECAST
      TEXTILE CULTURE & APPAREL
      CO-BRANDING & LICENSING

       

    • PROFESSIONAL SKILLS

      CREATIVE PERSONAL BRANDING
      DESIGN THINKING
      INTELLECTUAL PROPERTY & LICENSING

       

    • PROJECTS

      REAL INDUSTRY PROJECTS
      PERSONAL RESEARCH PROJECT (PRP)

       

  • COMMON MODULE

    • FASHION MANAGEMENT COMMON MODULE

      DESIGNING FOR THE MANY
      DESIGN TOUR
      PUBLIC SPEAKING
      PORTFOLIO AND PERSONAL BRANDING

       

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Teresa Buhigas

Teresa Buhigas
Degree in Business Administration and an MBA from ESADE Business School. Since 1990 she has been involved in strategic consulting projects. Since 1998, as a founding member of FACTO Estrategia, she has worked as a strategic consultant. Coordinator of the Master in Fashion Management.

Labs