Language

English, Spanish

Start date

June 2022

Frequency

Full time

Fruition

On Campus

Duration

10 days

The value of service design lies in the development of innovative solutions that didn’t exist before or in making already existing services significantly better in terms of desirability and efficiency.

The Summer Course in Service Design for Innovation equips students with tools and know-how to develop innovative solutions that stand out for their usefulness and effectiveness in the field of services. 

Every day, from the moment we get up until we go to bed, we are actively using a whole host of services, but many of them have not been designed with the user in mind. That is where service design comes in, providing an innovative methodology to come up with unique experiences for their target user.  

During the course, students will be exploring and applying service design tools to overcome a real challenge, affording them a holistic vision of a service by touching on every stage of the process. 

 

Information to decide

Objectives

– Understand the problem through observation and interviewing techniques
– Reframe the problem and opportunity
– Ideation and effective brainstorming
– Prototyping an experience: Build prototypes to be tested with users
– User testing& Refinement

During four-weeks, students will be hands-on fully immersed applying the different methods, techniques and tools of service design. During this course, you will explore and make use of the tools used by Service Design and Innovation professionals and apply them to a real challenge.

 

This Professional Summer Course is designed for professionals, executives & CEO’s, from all industries and all departments, who want to become innovation leaders within their companies and be able to solve complex problems in multidisciplinary teams. 

Professional working or willing to work at a strategic level will find the Service Design principles and tools being core capabilities for their competitive advantage. To address international participants, the course will be held in English.

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