Fashion Business

Language

English

Start date

January 2023

Frequency

Full time

Fruition

On Campus

Duration

1 Year

Price

20.100 €

Create your own business vision and learn how to run a successful business in the fashion industry, with a clear focus on key market trends. Here's what awaits you in the Fashion Business Master’s Degree at IED Firenze

From Made in Italy to Global Market Management. The Master’s Degree in Fashion Business at IED Firenze seeks to train up professionals who are currently high in demand in the fashion industry, with a combination of skills that will surely prove invaluable for companies and market players looking to make a difference.

The Master’s Degree covers several areas and provides an in-depth understanding of the overall industry, combined with advanced knowledge of brand strategy processes, marketing and communication skills, business development know-how and a strong business acumen, driven by a product-thinking mindset.

Information to decide

Come and learn about the far-reaching and ever-changing needs of the fashion system, as you become more aware and confident to develop your own projects

The Master’s Degree in Fashion Business at IED Firenze provides theory and practical knowledge combined with strategic tools, thus preparing you to successfully move into the fashion industry market. You will also learn how to develop a brand and communication strategy and work independently on your own projects. 

The Master’s Degree follows a ‘learning by doing’ approach: you will work on some real-life, challenging projects as you explore and experience all the new business opportunities available on the market. You will also learn how to develop creative solutions through tutorials, face-to-face lectures, additional courses, business visits and lab-based work. But most importantly, you will have the opportunity to develop a brief, submitted by a partner company or international corporation, as part of your final dissertation project.

You will gradually be mastering cross-disciplinary skills, covering everything from Fashion Culture knowledge, Fashion Marketing and Management, all the way to strategy development through Fashion Business or Product Management. Your focus will be on sustainability and Fashion Communication Strategies/Modes as a way to create a connection between the market and your target group.

The Master’s Degree in Fashion Business at IED Firenze is for students with undergraduate degrees in Communication, Economics, Fashion Design or Fashion Styling, as well as for all those who seek solid training in the fashion management system.

This programme is also for those who want to take a leading role in shaping a new, dynamic vision of fashion. But even more so, it is intended for students who want to consolidate decision-making skills as part of a business project, with the opportunity to expand their work portfolio as they develop expertise across all the key areas of fashion business.

Upon completion, you will have developed all the basics to work across different areas of strategic brand communication. As a manager who deals with business hands-on, you will be able to get around different areas and roles, and also work in fashion events, public relations, advertising, communication and press office roles. You will also have many opportunities as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative Designer and Consultant in the area of new media.

The Master’s Degree in Fashion Business at IED Firenze is based on two key ideas as a way to approach the current complex scenario of the fashion industry: a multidisciplinary approach on the one hand, and a business vision on the other.

This Master’s Degree will expand your vision as you work across different areas (culture, marketing, product and communication) to help you develop strategic mindset, well-balanced know-how and the ability to stay ahead of a changing market with business acumen and innovation. The focus is on managing all key aspects of a professional project such as a marketing strategy and brand development, up to market analysis using a business model.

The legacy and tradition of a city like Florence but also the Italian culture as a whole contribute to providing an ideal context where business and a new renaissance of the fashion system can flourish and thrive. Close partnerships with some of the most important and innovative fashion brands in Italy and internationally (including Adidas, Colmar, Velasca, The Bridge, The Bespoke Dudes, Jacob Cohen and Monnalisa) will allow you to work on real-life projects and get in touch with many different companies and creative agencies.

This Master’s Degree is constantly being updated and has a special focus on changing market demands. It has contributed to creating a strong community of alumni who are building their careers within global contexts. By the same token, this course is a permanent reference point for those who want to shape their career development through direct connection with faculty, experienced professionals, firms and experts from the fashion industry.

Syllabus

Study programme

The Master’s Degree consists of several modules, covering a first part on Visual Culture For Fashion Business, where we will be exploring how current transformations are affecting publishing, advertising, and commercial areas of fashion, and a second part focused on fashion marketing, followed by induction to industry-specific visual techniques. 

Then, moving on to a strategic analysis of Fashion Business, Fashion Product Management and Communication Techniques, the last part of the course will focus on your final dissertation project, which will be based on real case studies or briefs submitted by our partner companies.

Faculty

Riccardo Bresciani

Course Coordinator

Claudia Gelosa

Lecturer

Arianna Mereu

Giovanni Iozzi

Professor

Giulia Rossi

Camilla Di Biagio

Lecturer    

Spiros Stella

Business consultant

Michelangelo Guarise

Alessio Valmori

Margherita Abbozzo

Visual Artist    

Emanuela Di Filippo

Michelle el Gemayel

Pier Filippo Fioraso

Creative Director    

Tiziano Guardini

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