Fashion Marketing and Communication
Florence
ENG
First Level Academic Diploma in Fashion Design - Specialization in Fashion Marketing and Communication*
Language
English
Start date
October 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 CFA / ECTS
Course Coordination
Manuela Colombini
The Bachelor of Arts in Fashion Marketing and Communication at IED Firenze combines marketing strategies with an in-depth analysis of the cultural, economic and social dynamics that influence the global fashion industry. The teaching approach integrates new digital technologies into learning and encourages direct engagement with both local small and medium-sized enterprises and major international groups, equipping students with the tools to navigate diverse markets with awareness.
The strong connection with Tuscany’s renowned production network – a centre of excellence in textiles, wool, and sustainable leather – enriches the educational experience. Events such as Pitti become an integral part of the programme, offering a concrete vision of the mechanisms of the fashion system and stimulating the development of strategic and operational skills.
Course structure and contents:
The programme spans three years, during which design is integrated with cultural knowledge, dialogue with professionals, technical skill development, and the use of innovative tools.
Year One: Dedicated to building a solid cultural and methodological foundation. Courses range from art, costume, and fashion history to textile culture, project methodology, and fashion design. Students begin to familiarise themselves with digital communication tools, using software such as Photoshop and Office applications. Practical exercises include creating fashion editorials for digital or print formats and designing events such as fashion shows or presentations. Through brand design and multimedia design, students learn to translate ideas into structured projects, acquiring an effective project methodology.
Year Two: Focuses on deepening content and applying acquired skills to concrete projects. Students analyse market dynamics and business models in the fashion system, integrating studies in retail, merchandising, event management, and product management. Digital communication takes centre stage, with advanced software (Illustrator, InDesign, Photoshop) and AI tools (such as ChatGPT and Midjourney) used to develop integrated and innovative projects. Current topics such as circular economy, inclusivity, and environmental sustainability are addressed, producing outputs ranging from brand positioning to omnichannel strategies and post-sales management.
Year Three: Represents the final, professionalising stage of the programme. Students consolidate project autonomy and refine their skills through critical analysis of market data, advanced use of digital tools, and the creation of multimedia content, including video production with software such as Premiere. Modules explore advanced digital marketing techniques and strategic thinking, providing a mature vision of industry dynamics.
The thesis project – whether individual, interdisciplinary, or in collaboration with a company – may range from rebranding proposals to product launch strategies, from digital campaigns to projects focused on customer experience or responsible innovation. These are distinguished by their integrated approach, advanced use of visual languages, and critical awareness of contemporary challenges.
The programme also includes workshops, seminars, competitions, and collaborations with the production world, offering an updated and practical experience that develops in future professionals both critical and operational vision, enabling them to face the transformations of contemporary fashion.
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