29 October 2023 - 29 October 2023


11:00 AM - 17:00 PM


Nod Maker Space - Splaiul Unirii 160, București 040041, Romania , Bucharest - Romania

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In-person event

IED invites students and young professionals from Romania to take part in a captivating workshop on the importance of personal branding in the creative industry.

Identity is the essence of individuality for creative people and, likewise, brands possess distinct personalities comprising of values, products, and visual language. The challenge of the workshop is to build a portfolio from scratch of a personal brand, involving the definition of core values, strategic positioning, visual aesthetics and the creation of products or services.  

Working in groups and guided by the IED team, participants will have the opportunity to design their own unique brand within various creative domains, including Fashion, Interior Design, Product Development, Communication, Automotive, and more. The ultimate goal of the activity is to learn the crucial elements that contribute to a brand’s success and acquire the skills necessary for constructing a comprehensive portfolio. 

The workshop will be held by Ginevra Franchi, IED Alumna and Ambassador. Ginevra is co-Founder of Cono Studio, a design consultancy firm specialized in strategic thinking, and leveraging her expertise she also works as a lecturer in Design Thinking and Startup Innovation at IED Milano.   

Last but not least, this will be a great occasion to discover more about the IED academic offer, the admission process and the ongoing Scholarship Competition for Undergraduate, Foundation and Semester&Academic Year Courses starting in 2024.  

We are waiting for you on Sunday 29th October at Nod Makerspace - Biblioteca de Materiale.  

The workshop will start at 11.00 am and last approximately until 5.00 pm.  

Participation is free but places are limited, therefore registration is mandatory: please fill in this form to secure your spot!   


More details will follow upon registration. 

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