IED invites students and young professionals from Romania to take part in a captivating workshop on the importance of personal branding in the creative industry.
Identity is the essence of individuality for creative people and, likewise, brands possess distinct personalities comprising of values, products, and visual language. The challenge of the workshop is to build a portfolio from scratch of a personal brand, involving the definition of core values, strategic positioning, visual aesthetics and the creation of products or services.
Working in groups and guided by the IED team, participants will have the opportunity to design their own unique brand within various creative domains, including Fashion, Interior Design, Product Development, Communication, Automotive, and more. The ultimate goal of the activity is to learn the crucial elements that contribute to a brand’s success and acquire the skills necessary for constructing a comprehensive portfolio.
The workshop will be held by Ginevra Franchi, IED Alumna and Ambassador. Ginevra is co-Founder of Cono Studio, a design consultancy firm specialized in strategic thinking, and leveraging her expertise she also works as a lecturer in Design Thinking and Startup Innovation at IED Milano.
Last but not least, this will be a great occasion to discover more about the IED academic offer, the admission process and the ongoing Scholarship Competition for Undergraduate, Foundation and Semester&Academic Year Courses starting in 2024.
We are waiting for you on Sunday 29th October at Nod Makerspace - Biblioteca de Materiale.
The workshop will start at 11.00 am and last approximately until 5.00 pm.
More details will follow upon registration.
The exhibition of the creation processes from the Òh!pera project, which includes IED Barcelona’s piece 'In the Beginning Everything was White', will officially open at the Disseny Hub Barcelona on 10 October at 6.30 pm as part of Barcelona Design Week.
The Tilt of Time is an exhibition organized by IED Firenze and the Fondazione Palazzo Strozzi that explores the multifaceted nature of time through the artworks of seven artists
3rd year Interior Design students are participating in a new edition of this innovative commerce campaign in the city that uses design and lighting for two shop window projects.
An immersive video mapping installation, in the context of Alcova Miami at the historical Selina Gold Dust Motel, showcases the work of IED Milano Visual Arts Students.
The installation, created by students from Interior Design, Graphic Design, Product Design, and Motion Graphics and Video at IED Barcelona for the last edition of Llum BCN, will be on display at the French city’s Fête des Lumières festival from 7 to 10 December.
IED is once again present at the BURO Design Fair, whose next edition will be held from December 13 to 17 in Bogotá (Colombia).