Sónar+D Project Area IED Barcelona IED Milano


13 June 2024 - 15 June 2024


11:00 AM - 08:00 AM


Avda. Reina Maria Cristina, s/n, 08004, Barcelona - Spain


In-person event

A textile, graphic and digital “language” created from binary code, an AI music video for the singer Triquell, and a reflection on the blank spaces in books in the form of a telegraph. This is the wager with which the IED Group will land at Sónar+D 2024, the meeting place for digital creativity that, from 13 to 15 June, will address the mass implementation of Artificial Intelligence in the creative industries and how it determines their present and future, at the Fira de Barcelona Montjuïc exhibition venue.

Specifically, IED will display three proposals by alumni from the Barcelona and Milan schools that blur the boundaries of design, exploring new possibilities linked to creative technology and experimental art, in Project Area, the interactive exhibition area that made its debut at Sónar+D last year.

IED Barcelona will exhibit ‘Unwoven memories’, an installation in the format of a black box by Thinh Truong — a Graphic Design, pathway in Motion Graphics and Video graduate — that, thanks to the use of binary code, connects the memories of the residents of Colonia Güell and transforms them into a range of creative elements, such as a physical tapestry, an audiovisual projection, a book of memoirs and a new typeface.

As for IED Milan, it will have a stand in the main square at Sónar by Day, where it will present two more proposals created by alumni.

‘Gliinvisibili’ by Kamilla Lucarelli is a project reflecting on language materialised in the form of a video-telegraph, creating a device for linguistic coding and decoding.

Inspired by the Morse code reel, the work generates the graphic elements obtained from empty spaces — the spaces between letters, blank margins, the emptiness of the page — on a tape; all invisible elements that are elevated and become protagonists.

The device thus produces a new code, exploring the communicative possibilities of emptiness, silence and pauses.

Sofia Masello’s Plastic is a music video for the singer Triquell. Composed of more than a thousand AI-generated images, it portrays, in a caricatured way, life in modern society — full of voluptuous needs and desires.

Stemming from the origins of Eadweard Muybridge’s chronophotography, the music video aims to express the progression of moving images, from analogue to digital through to artificial intelligence.

The visual work is a visceral critique of the “plastification” of thought, an explosion of creativity that challenges conformity and urges us to break the chains of the routine of modern life. The plastic material becomes a symbol of an extreme flattening that endangers the depth of the human essence.


13 and 14 June: 11 am to 8 pm

15 June: 3 to 8 pm