All these designs result in THE GREATEST TRIP for a reduced group of passengers. They go beyond mere functionality, enabling people to form connections on the basis of experiences.
News
'Experiential vehicles, the tourism of the future', by IED Barcelona, SEAT and Carnet
Date
02 August 2021
IED Barcelona Design School, in collaboration with SEAT and CARNET Volkswagen Group Innovation Barcelona, has embarked on the project NeXst — The Greatest Trip. An initiative based on the development of proposals for the mobility of the future that enhance human relationships and safety during journeys, with the aim of promoting sustainable tourism.
SEAT and CARNET Volkswagen Group Innovation Barcelona challenged students from IED Barcelona to explore new experiential scenarios for passengers related to a possible inter-urban and extra-urban group vehicle and mobility service. They invited these students to imagine scenarios for new forms of tourism, maintaining the safety of “bubble” groups and enhancing the experience of short-distance national and European travel.
The final design should provide a proposal for a vehicle that would promote sustainable travel, based on Sustainable Development Goals 8 (Decent Work and Economic Growth) and 12 (Responsible Consumption and Production) of the United Nations’ 2030 Agenda. With this in mind, over the course of five months, students of the Bachelor of Arts in Product Design, Transportation Design Pathway, have designed car-sharing systems to serve the most depopulated areas in order to benefit Rural Spain and get to know the territory; vehicles that, through the use of Big Data, are capable of personalising seats, lights and textures according to each person or journey; cars adapted to the psychological state of the moment, in order to ensure full safety; or vehicles that, with just one click, offer group games to explore the country as if it were a real scavenger hunt, connecting all passengers to their environment with cultural, sporting or gastronomic proposals.
All these designs result in THE GREATEST TRIP for a reduced group of passengers. They go beyond mere functionality, enabling people to form connections on the basis of experiences.
“Imagining new urban mobility scenarios, maintaining the safety of passengers as individuals or as “bubble” groups, and enhancing the short-haul traveller experience is a priority, now, more than ever. It is time to think about spaces, individuals and means of transport, bringing together different perspectives and enriching ideas with multidisciplinary contributions”, asserts Raffaella Perrone, Director of the Design School at IED Barcelona.
For this collaboration, IED Barcelona organised mixed working teams where students were able to work shoulder to shoulder with the Exterior Design team from SEAT in monthly meetings, in addition to advice provided by SEAT’s Colour and Trim Department. The final presentation was held at CASA SEAT in an event where students presented their 1:4 prototypes in front of SEAT design team and members from CARNET. The collaboration between IED Barcelona and SEAT demonstrates the commitment of both entities to foster the development of innovative projects to jointly address the new challenges facing mobility in this new scenario.
Nomader
GT Observer, by Paul Levin
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Iago, by Pep Gelis
IAGO es la combinación de un vehículo y un servicio pensados para 2030 con el objetivo de promover el turismo local activo y la vida saludable.Desde una perspectiva lúdica y de aventura en equipo, se ha concebido un viaje sobre ruedas a modo de yincana turística. El servicio, de suscripción mensual, permite a los usuarios descubrir nuevos lugares y participar en actividades culturales y deportivas, marcando su propio ritmo y según sus gustos o intereses. El diseño del vehículo es fresco y juvenil, con un exterior personalizable, e incorpora en su interior una consola central holográfica. El diseño posee una parte frontal expuesta para una experiencia más intensa en la conducción y un interior personalizable según las necesidades de los usuarios: ya sea socializar o conducir. Además, la propuesta incluye también una app móvil y una infraestructura de complejos (SEAT Hubs) a lo largo del país.
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