02 August 2021
IED Barcelona Design School, in collaboration with SEAT and CARNET Volkswagen Group Innovation Barcelona, has embarked on the project NeXst — The Greatest Trip. An initiative based on the development of proposals for the mobility of the future that enhance human relationships and safety during journeys, with the aim of promoting sustainable tourism.
SEAT and CARNET Volkswagen Group Innovation Barcelona challenged students from IED Barcelona to explore new experiential scenarios for passengers related to a possible inter-urban and extra-urban group vehicle and mobility service. They invited these students to imagine scenarios for new forms of tourism, maintaining the safety of “bubble” groups and enhancing the experience of short-distance national and European travel.
The final design should provide a proposal for a vehicle that would promote sustainable travel, based on Sustainable Development Goals 8 (Decent Work and Economic Growth) and 12 (Responsible Consumption and Production) of the United Nations’ 2030 Agenda. With this in mind, over the course of five months, students of the Bachelor of Arts in Product Design, Transportation Design Pathway, have designed car-sharing systems to serve the most depopulated areas in order to benefit Rural Spain and get to know the territory; vehicles that, through the use of Big Data, are capable of personalising seats, lights and textures according to each person or journey; cars adapted to the psychological state of the moment, in order to ensure full safety; or vehicles that, with just one click, offer group games to explore the country as if it were a real scavenger hunt, connecting all passengers to their environment with cultural, sporting or gastronomic proposals.
All these designs result in THE GREATEST TRIP for a reduced group of passengers. They go beyond mere functionality, enabling people to form connections on the basis of experiences.
“Imagining new urban mobility scenarios, maintaining the safety of passengers as individuals or as “bubble” groups, and enhancing the short-haul traveller experience is a priority, now, more than ever. It is time to think about spaces, individuals and means of transport, bringing together different perspectives and enriching ideas with multidisciplinary contributions”, asserts Raffaella Perrone, Director of the Design School at IED Barcelona.
For this collaboration, IED Barcelona organised mixed working teams where students were able to work shoulder to shoulder with the Exterior Design team from SEAT in monthly meetings, in addition to advice provided by SEAT’s Colour and Trim Department. The final presentation was held at CASA SEAT in an event where students presented their 1:4 prototypes in front of SEAT design team and members from CARNET. The collaboration between IED Barcelona and SEAT demonstrates the commitment of both entities to foster the development of innovative projects to jointly address the new challenges facing mobility in this new scenario.
GT Observer, by Paul Levin
S.R.I., by Miquel Ferrer
Dili, by Juan Donatiu
Iago, by Pep Gelis
On the occasion of the inauguration of the fair, Josep Gonzàlez-Cambray talked with Andrea Marchesi, Director of the Design School.
The exhibition will be open until next February 26th at Fundación Francisco Giner de los Ríos
De Antonio Yachts, by two IED Barcelona alumni, wins the most sought-after award in the European nautical industry for the second time.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
Vehicles that compete across different water, air and land environments, and competitions with digital obstacles integrated in the real world are some of the proposals.
What will the world of the future be like? What kind of vehicles will we use? Where will we live? How much will everyday objects change?
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.
IED Barcelona Alumni Federico Abascal led the team of the exterior design of Turian, the Hyperloop UPV prototype designed for the Pod Competition 2019 organised by Space X and The Boring Company.