IED Barcelona Best Thesis Award 2025 - Communication
Brands for Non-believers
IED Barcelona – -Student: Ona Molas
Academic year
2024/2025
A thesis that aims to better define and contextualise the emergence of Hitmaker Branding, a new fashion branding strategy introduced by industry expert Ana Andjelic. To do so, it compares it to traditional branding methods, assessing their respective roles in the changing fashion landscape, while attempting to envisage its future trajectory.
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