Academic year
2021
Color Kartel is a line of 100% plastic-free markers that seeks to raise awareness among users about their consumption habits by offering a biodegradable and compostable alternative that proposes a way of use that produces no waste.
It is a guided experience based on a series of cues and feedback to encourage the use of all its components until the product is totally consumed. When the marker stops writing, the user will not need to throw it away, a fresh new life will be about to start which will bring a warm light and a pleasant smell.
Color Kartel is a proposal that invites designers to unlock their creativity to spot the opportunities that can be found in designing from a more sustainable perspective. It also seeks to explore the scope of a product as a tool for change to help consumers leave no polluting mark on the planet.