Language

Spanish, English

Start date

September 2024

Frequency

Full time

Fruition

On campus

Duration

4 Years

Credits

240 ECTS

A complete journey through the subject: from strategic conception, through experimentation and technical development, to communication and project management

The Bachelor of Arts in Product Design trains critical and creative professionals, capable of responding to the changing needs of today's world through proposals that  deal with circularity, inclusion or diversity. 

It offers a global and contemporary view of the discipline, focusing on the creation of experiences through the design of services or objects, both physical and digital, with a positive impact on our lifestyle and relationship with the environment. 

Along with strengthening your own professional identity, this course promotes the international dimension of your profile: it is a bilingual program, starting from the very first year with subjects taught in English, as well as the work experience and the Final Project. 

Throughout four academic years, you will work on projects of all kinds, many of them in collaboration with companies. In addition, you will address a wide variety of areas (health, education, mobility, culture, etc.) and design proposals for furniture, lighting, accessories and wearables, packaging, contemporary crafts, textile design, services or digital products.  

Thanks to the guidance of a teaching team of active professionals, you will be actively involved in your learning through practice in workshops. Among them, the Fab Lab, dedicated to prototyping, production and experimentation with different processes, tools and materials. 

At the end of your training, you will have a portfolio that will be your best letter of introduction to the labour market, since it will not only include your projects, but also your evolution and your identity as a design professional.

Information to decide

A bilingual degree that trains you in all types and fields of product design from a sustainable, circular and ethical perspective.  

The methodology, highly practical and experiential, integrates circular thinking, from materials to production systems, addressing all issues where design can help transform reality. 

Your learning, which will gradually grow in complexity, will include both technical skills and knowledge linked to your specialization as well as soft skills and international projection, as the course is bilingual.  

Much of your practical training will take place in the Fab Lab, where you will experiment with a variety of materials (wood, composites, metal, ceramics, textiles, biomaterials, new recycled materials, etc.) and techniques, combining the most traditional ones with 3D printing, laser cutting, digital milling (CNC), thermoforming or screen printing.

In addition to the practical work provided for in the curriculum, you can participate in the Design Labs, complementary activities to enhance soft skills or advanced techniques of your interest.

In the last academic year, you will carry out the curricular work experience, and prepare a Final Project where you can apply everything you have learnt, which will gain visibility on national and international platforms and contests.

For all those who want to channel their creativity and personal interests towards the design of objects and services that contribute to defining new scenarios, respectful of the planet and people. 

This bilingual degree in Product Design responds to the great demand for professionals in the sector due to its impact on the positive transformation processes of our society and the environment. 

You will acquire a very complete profile, since you will go through the entire design process, from strategic conception, through experimentation and technical development, to its communication and management. You will delve into the needs of the users, the context, the technology of the product, and the services and systems that encompass them.  

In addition, you will boost your CV with a set of fundamental skills to face any future job: problem solving, sustainable thinking, teamwork, systemic thinking, leadership, strategic vision, communication and creativity. 

Both during school hours and outside of them, you will have many workshops at your disposal where you can work on digital and technological processes, among which the Fab Lab stands out with its infrastructure and tools to develop a complete project, from start to finish.

All of this, at the IED Madrid, part of an international design education network and the only official school of the Madrid Design Festival. In recent years, the centre has won numerous prestigious awards: Best of the Year iF Design Talent Award, Delta ADI FAD Medals, Dubai Global Grad Show, Artsthread Global Graduation Show or James Dyson Award, among others. 

Upon completion of your studies, you will leave with a portfolio that reflects your professional identity and your specific interests within product design. You will then be able to apply for a variety of job positions: working as a freelance professional or for studios, large service or strategic consulting companies, or specializing in digital products, technology or UX and VR.

Syllabus

What will you learn?

The first year focuses on general design skills, in addition to introducing the methodology of the design process and offering an introduction to digital tools.



DESIGN FUNDAMENTALS

Analysis

Ideation

 

REPRESENTATION AND COMMUNICATION LANGUAGES AND TECHNIQUES

Sketching. Analysis

Sketching. Communication

Volume

Representation systems

Digital Technology

Colour

 

SCIENCE APPLIED TO DESIGN

Scientific fundamentals of design

Ecodesign

 

HISTORY OF ART AND DESIGN

Art history and theory

 

PRODUCT DESIGN MATERIALS AND TECHNOLOGY

Digital technology. 2D Modelling

 

PROJECTS FOR PRODUCTS AND SYSTEMS

Methodology in design

 

ANALYSIS OF NATURAL FORMS AND STRUCTURAL SYSTEMS

Biomimicry

What will you learn?

The acquisition of basic technical skills (sustainable materials and manufacturing), the complete development of projects with emphasis on the relationship between users and contexts, CMF and the understanding of design as a circular system are addressed. The management of digital tools is also improved.



REPRESENTATION AND COMMUNICATION LANGUAGES AND TECHNIQUES

Expression and communication techniques

 

HISTORY OF ART AND DESIGN

Design history and theory

 

DESIGN CULTURE

Design theory and culture

 

PRODUCT DESIGN MATERIALS AND TECHNOLOGY

Materials and sustainability

Production systems. Environment

Digital technology. 3D Modelling

Digital technology. Prototyping

 

PROJECTS FOR PRODUCTS AND SYSTEMS

Projects. Product Design

Laboratory. CMF Design

Projects. Users and Context

Laboratory. Mechanics and Electronics

 

GRAPHIC IDEATION AND 3D REALITY

Graphic and Visual Design

Models and prototypes

 

ANALYSIS OF NATURAL FORMS AND STRUCTURAL SYSTEMS

Ergonomics and structures

What will you learn?

This academic course focuses on the acquisition of professional competence in product development and on the application of strategic and service design, as well as on practice in experimental laboratories. 

Collaborations with companies and participation in recognized contests also start at this point, and the identity of each student is outlined.

Finally, the acquisition of specific software competence is completed (integration of all tools seen at the highest level, VR-AR).



REPRESENTATION AND COMMUNICATION LANGUAGES AND TECHNIQUES

Photography and Audiovisual Design

 

DESIGN CULTURE

Aesthetics

 

DESIGN MANAGEMENT

Business organisation

 

PRODUCT DESIGN MATERIALS AND TECHNOLOGY

Production systems. Transformation

Biomaterials and recycling

Digital technology. Communication

 

HISTORY OF PRODUCT DESIGN

Contemporary Language and Trends

 

PACKAGING PROJECTS

Packaging Design

 

PROJECTS FOR PRODUCTS AND SYSTEMS

Projects. Furniture Design

Projects. Service and Systems Design

 

GRAPHIC IDEATION AND 3D REALITY

Personal Branding

Design of light structures


OPTIONAL

What will you learn?

In the last year, an optional project with maximum strategic potential is carried out in collaboration with a company. Curricular work experience is also completed, as well as the Final Project with the general mark for the course and with international projection through platforms and contests. Another notable aspect is training in professional project management.



HISTORY OF PRODUCT DESIGN

Cultural Anthropology

 

PRODUCT DESIGN MANAGEMENT

 

OPTIONAL

TUTORED WORK EXPERIENCE

FINAL PROJECT

Faculty

Sergio García Leza

Teacher

Omayra Maymó

Teacher

Octavio Asensio

Teacher

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