Dolce, Morbido, Colorato: Che sapore ha un momento speciale?
Thesis project by Marianna Coccini and Federico Fontana
Academic year
2024-2025
The project began with the idea of making everyday moments feel special, translating Galup’s core values into a nostalgic, illustrated aesthetic. Inspired by daily life, the visuals depict seasonal scenes that evoke simple, authentic emotions.
Every element is designed to engage the senses: abstract compositions made of geometric shapes and fabric-like textures give the product a new role—no longer just featured, but fully integrated into the narrative. White line drawings add a final layer, suggesting familiar, poetic settings.
With the goal of enhancing Galup’s brand identity, students were invited to develop an illustrated visual language that communicates authenticity, tradition, and taste. The brief included designing seasonal shop windows that transform retail spaces into immersive storytelling experiences. The result is a series of illustrated concepts for both premium and large-scale retail, combining visual consistency with innovation, and exploring illustration as a powerful tool for commercial communication.
Relatrice: Sara Maragotto
