The thesis project of the Master’s degree in Fashion Marketing focuses on the world of innovation.
The thesis project of the Master’s degree in Fashion Marketing focuses on the world of innovation.
Students analyse the concept of innovation and develop a creative and personal approach, applying it to the field of fashion marketing. Whatever form of change they develop, they apply it to a specific case or brand, demonstrating all the advantages. The students then identify a real problem and create an innovative and concrete solution to solve it, thinking about the future of society.