Fashion Marketing

Language

English

Start date

January 2023

Frequency

Full time

Fruition

On Campus

Duration

1 Year

Course coordinator

Stefania Maglia

Price

20.100 €

21st edition - The Master in Fashion Marketing

21st edition - The Master in Fashion Marketing trains professionals able to face the new challenges of a world in rapid and constant evolution. 

In particular, the course covers the study of the most important aspects of fashion marketing management, the communication techniques - focusing on aspects of positioning strategies and brand management - the identity and consumer needs without neglecting the analysis of digital media.

The course is based on a creative approach to develop innovative thinking and experimenting new strategies in the area.

Career opportunities - Graduate students can approach different fashion segments: Brand Management, Corporate Marketing, Business Development, Distribution and Retailing as well as counseling and communication agencies.
 

Information to decide

The Master course is structured in complementary units dealing with planning and marketing management. The focus the study of processes and methodologies for an effective testing of Marketing and Branding strategies in the fashion industry.

The study pathway provides students with traditional classroom lectures and thematic discussions for the acquisition of established theories and methods. Furthermore, it includes laboratory and experimental design activities engaging students through business projects, workshops, tutorials, case studies, use of techniques, role plays, and reverse mentoring.

Fashion industry is investigated as a historical and cultural phenomenon, from the development of the stylistic codes of the late 20th century to the emergence of the avant-garde style of the 21th century. Students analyse emerging talents, fashion weeks, communication through drafting paper or the web.
Students approach fashion business, including manufacturing and cultural features, and explore the interactions in the fashion industry. They learn to prepare a marketing plan, to position, promote and strengthen the brand by creating an identity with a distinctive role in the fashion market.

During the module dedicated to communication, students strengthen their analytical and critical skills, in order to develop a communication strategy, while in the design management module they acquire an approach that blends design with management and the learn how to apply it to a  marketing strategy.
The Master course ends with the presentation of a Final Project summarising the competences that students gained during the course.

The course is designed for Italian and international graduates in Fashion, Communication and Marketing, as well as young professionals with at least two years of experience in the field.

Syllabus

Subjects

FASHION SYSTEM
PROJECT MANAGEMENT AND WORKSHOP INNOVATION
FASHION MARKETING
FASHION BRAND MANAGEMENT
FASHION COMMUNICATION
FFASHION TARGETING
DIGITAL MEDIA MARKETING
FASHION DESIGN MANAGEMENT
FASHION SOCIOLOGY AND TRENDS
FASHION CULTURE
VOCATIONAL GUIDANCE
PRESENTATION TECHNIQUES
VISUAL LANGUAGE

Faculty

Stefania Maglia

Consultant in brand and marketing strategy for fashion and lifestyle brands

Course Coordinator

Andrea Venturi

Stefano Fadda

Art Director, Trend Forecasting and International Business Development Director

Matteo Zanibon

Key Account Manager

Marco Malinverno

Federico Ferretti

Head Of Milan Experience Design Centre, Haier Europe

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