As final project the student developed a cohesive, organised and dynamic museum identity and communication system for the Museum of Antropology and Ethnology. Starting from the idea that this is a diverse museum with a variegated human made collection. The student decided to create a branding that includes the unique and organic essence, yet with a clean look. Thus 6 different M’s were handmade directly from museum artefacts to create an animated logo. Each M represents a continent within the museum.