Maggio Musicale Fiorentino

The students of the three-year course in Advertising Communication developed a series of graphic proposals for the new communication line of the Maggio Musicale Fiorentino / Florence Opera House

The aim of the work was to find a new communicative strategy that did not involve photos - given the Maggio's inability to find images suitable for premières and the substantial stagnation of those in the repertoire - while at the same time knowing how to interpret the message behind the theatre's new identity: a Florentine place, at the centre of the city, with an eye on the world.