Get your creative thinking moving and give voice to your ideas as you develop new campaigns to encourage more interaction. This is actually what the Advertising Communication Undergraduate Programme is all about
Boost your creativity and turn it into a catalyst for all your projects. Make full use of it and set it up as a clear expression of your own style and professional mark. Get ahead and look for your own ability to create, design, and think strategically as a professional ever since the early days. On your Undergraduate Programme in Advertising Communication at IED Firenze you will learn how to best use your campaigns as a way to interact with other people, deliver your personal message and share brand values, while never losing sight of customer needs and demands.
Over the last fifteen years, the dynamics of communication have totally changed. We have moved from one-way communication with traditional media such as newspapers, billboards, radio and TV commercials to one that is instead completely interactive, with the Web introducing an interaction-centred mode where social media networks and communities are leading the way. The aim of anyone doing this job is to be able to interpret how things are changing and use advertising communication as a way to generate creative content that will deliver effective, enjoyable, and successful experiences.
Enjoy as you move across the different disciplines covered by the Advertising Communication Undergraduate Programme at IED Firenze. You will explore photography, shooting/filmmaking techniques and video editing, all the way to digital animation and interaction design applied to communication. As a result, you will acquire a background in contemporary, multidisciplinary communication skills which will prove invaluable as you move forward towards a constantly evolving market environment, where you will make all the difference on your way into work.
Learning step-by-step how to approach successful communication
Over the three-year programme in Advertising Communication at IED Firenze, you will be learning about a must-know method for approaching strategic communication planning of a business, institution or product with confidence and success.
Across the three years, you will also become familiar with the main techniques for successfully moving forward as a Copywriter. You will be covering everything from analysing customer requirements to coming up with a concept to be delivered through all selected communication media channels. The approach to Art Direction, on the other hand, will be following two different tracks. First, we will introduce you to ‘knowing how to see’ as a basis for building up strong visual culture and personal style. And second, you will learn how to use computer graphics programs, web design tools, digital publishing, photography, shooting and editing techniques to develop a successful communication campaign. On top of that, you will study theory-based subjects as an essential part of taking a mindful approach to communication.
As early as the first year of your Advertising Communication Undergraduate Programme at IED Firenze, you will learn how to manage the whole process of integrated communication design with a special focus on new media application and integration with cutting-edge technologies. Over your time here, you will be involved in a number of projects, as a result of continuous cooperation between the school and different companies, institutions and agencies, such as Fondazione Ant Onlus, ImpactHub Firenze, Leroy Merlin, AirBnB, Scrambler Ducati, Montana, Adidas, Florence City Council, Unicoop Firenze and many others.
The aim of the programme in Advertising Communication at IED Firenze is to train up all-round communication designers of the future. Over the three years, you will acquire the basic tools you need to run a project independently -from strategy development to graphic and text representation.
The three-year Advertising Communication programme at IED Firenze has been designed for creative students like you who are passionate about art subjects. With the same motivation, they will approach the area of communication, photography, video and visual education, and also digital and multimedia.
You do not need to have any specific prerequisites here. The only thing you need is a strong creative sense, the ability to imagine new communication scenarios and convey powerful content that gets into people's hearts and minds.
For example, when training art direction and copywriting professionals, the focus will be on idea generation as the core centre of any creative project. This value-driven approach to ideas empowers people with inventiveness and problem solving skills, open to lateral thinking, with strong communication skills and a drive for teamwork.
The Advertising Communication degree programme at IED Firenze is based on an approach that follows the style of creative workouts, allowing you to explore and challenge yourself in both graphic/verbal design and strategic thinking.
With the integrated curriculum, you will have the opportunity to learn more about the role of both Art Director and Copywriter. We will take you through the whole creative process -both visual and verbal- of the world of communication, moving from concept creation to complete artwork execution.
You will be able to experience a practical approach to learning as you get involved in different projects and workshop weeks that will be offered throughout the three years. This will be a great opportunity for you to work on projects of growing complexity in terms of design and methodology. In doing so, you will get to explore your own creative style, analyse real briefs ordered by our network partners and take part in cross-disciplinary projects together with other students from IED courses.
On each of the projects you will work on you will get organized feedback from local agencies and companies, as you interact with all of them on a regular, direct basis. You will exchange views with a network of experts who will always care about your development as a professional, supporting you as you move step by step into the world of work. In addition, at the end of the three years you will be able to bring together all of your work -including your final dissertation project- into your own work portfolio that will surely come in handy when you go for interviews.
The three-year Advertising Communication degree programme at IED Firenze is like a training ground for the world of work. Upon completion of the three years, you will achieve a well-rounded background that will help you easily fit into creative departments of companies, multinational corporations, start-ups, communication agencies, advertising agencies and public administrations. You will also be able to work as a freelancer in the role of Art Director, Copywriter, Strategic Planner, Social Media Manager, Digital Strategist, Communication Specialist, Communication Consultant, Web Marketing Manager, Community Manager and Content Manager.
On your first year, you will study a variety of disciplines that will help you understand the profession from a conceptual perspective. You will approach the basic tools as a first step into learning project design. At the same time, with full support from your lecturers you will begin to explore and experience your own personal aesthetic taste with greater confidence.
HISTORY OF CONTEMPORARY ART
PROJECT DESIGN METHODOLOGY
COMPUTER GRAPHICS 1
ADVERTISING COMMUNICATION 1
ART DIRECTION 1
SEMIOTICS OF ART
HISTORY OF ILLUSTRATION AND ADVERTISING
NET MARKETING 1
HISTORY AND THEORY OF NEW MEDIA
On your second year, you will delve into subjects relevant to both strategic planning and practical project execution. You will learn as you get involved in work done on real briefs from agencies and companies partnering with our school. The typical lab-based approach of this training will give you the opportunity to gradually move into the world of work and take on all its challenges, whether it is about fulfilling customer demands or taking the time you need to get your creative flow working.
COMPUTER GRAPHICS 2
MASS MEDIA THEORY AND METHOD
ADVERTISING COMMUNICATION 2
ART DIRECTION 2
PHENOMENOLOGY OF CONTEMPORARY ARTS
NET MARKETING 2
SOCIOLOGY OF COMMUNICATION
TECHNIQUES OF NEW INTEGRATED MEDIA
On your third year, you will improve on everything you have learned over the first two years, starting to work independently on different projects, both individually and as part of a team. The highpoint of this path will be your dissertation project, where you will be able to explore your strategic thinking skills and show everyone your full mastery of project design techniques and personal style. You will be able to work across contemporary codes and languages as a result of your experience and ability to develop impactful marketing and communication strategies.
PHENOMENOLOGY OF THE MEDIA
ADVERTISING COMMUNICATION 3
ART DIRECTION 3
VIDEO PRODUCTION ELEMENTS
MULTIMEDIA PROJECT DEVELOPMENT
ART DIRECTION 4
Brand Strategist & Communication Consultant
Photographer and Videomaker
Strategy Analyst and Copywriter
Art Director & Graphic Designer
Performance Art Director
Digital Consultant & Front-end developer
Fashion brand consultant
Marketing and Communication, Design Strategy and Management
Graphic Design and Visual Communication, Animation, 3D and Game Design
Graphic Design-Motion Graphics
Graphic Design and Visual Communication, Animation, 3D and Game Design, Visual and Interactive Arts
Illustration and Animation
Visual and Interactive Arts, Graphic Design and Visual Communication
Visual and Interactive Arts, Graphic Design and Visual Communication, Arts and Restoration
Painting & Visual Languages
Interior and Spatial design, Product and Service Design, Graphic Design and Visual Communication
3D Studio Max® with Vray®: Animation and photorealistic Rendering
Visual and Interactive Arts, Graphic Design and Visual Communication
Graphic Design and Visual Communication
Interior and Spatial design, Product and Service Design, Graphic Design and Visual Communication
Graphic Design and Visual Communication, Creative and Art Direction
Marketing and Communication, Graphic Design and Visual Communication, Creative and Art Direction
Marketing and Communication, Creative and Art Direction, Design Strategy and Management
Visual and Interactive Arts, Graphic Design and Visual Communication
Graphic Design and Visual Communication, Visual and Interactive Arts
Graphic Design and Visual Communication
Creative and Art Direction, Graphic Design and Visual Communication, Marketing and Communication
Discover how IED Barcelona and Madrid Visual Communication students joined Alpro and the GoodNews kiosks, painting the shutters of 10 establishments to raise awareness about the importance of caring for the planet in the second edition of Good Coffee for the Planet.
Artribune commissioned IED to produce its magazine covers for the second year in a row
“Hanging By a Threat”, an installation made from used beer bottles that invites us to think about the impact of the consumer society, will be exhibited at the Disseny Hub Barcelona [Barcelona Design Hub] from 16 to 28 October, during Barcelona Design Week.
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
“Timeless” by Dar Rubinstein and “Giro” by Jacobo Cobián Sánchez, alumni of IED Barcelona and IED Madrid respectively, are among the 24 projects competing for these national awards that celebrate academic excellence in final degree projects in Graphic Design.
Final-year students of Graphic Design and Motion Graphics and Video from IED Barcelona presented their final projects, which highlight the power of design to capture new audiences, at Nau Bostik.
Yuto Taniguchi is a professor assistant of Digital Creative Course in UEDA College of Fashion (Osaka, Japan) and he is active in NFT and fashion.
The Box of the Gran Teatre del Liceu was the stage on which In the beginning everything was white, one of the four new small-format operas from the Òh!pera project, which has seen the participation of IED Barcelona, was performed from 5 to 9 July.
Federigo Gabellieri, Alumnus IED, is an Art Director, creative consultant with a deep experience in fashion and a design industries on both editorial and digital projects, ranging from editorial design, art direction and photography.
Forbes 30 Under 30 Talia Zoref has become known for creating Art during Fashion Weeks worldwide, meeting and sketching celebrities including Celine Dion, Mariah Carey, Pharrell Williams and others.
Daniele Cavalli is a multidisciplinary artist: music, food, art, photography and fashion are all part of his work.
Preserving biodiversity through design and connecting memories by way of a new audiovisual language are some of the themes addressed in the final projects recognised by the Best Thesis Awards 2023.
MMT organises Dialoghi Sonori on 15th and 16th of June at Fabbrica del Vapore in Milan, on this occasion IED presents Fragile Surfaces project.
The awards, which each year recognise the best graphic design projects in a range of categories, have recognised the talent of four students from IED Barcelona and two from IED Madrid.
To celebrate the 75th anniversary of Defender, International Motors has decided to involve students from the Master's program in Graphic Design at IED Firenze by launching a contest last month in which students designed a special livery.
Inter, communication company Different, and Trident Music are scouting talents among master's students in Graphic Design and Digital Communication Strategy.
IED joins Alpro and the GoodNews kiosks to raise awareness about the importance of caring for the planet with a creative and activist action aimed at emerging graphic talent.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
The first IED Books appointment with Massimo Canevacci: an Italian academic, ethnographer and critical thinker, will present his latest book "Stupore Indigeno. Le culture native in Brasile tra rituali iniziatici e sfide digitali".
On 22 May, students from the class of 2019-2023 Bachelor’s Degrees will come together at the Victoria Theatre to graduate.
The installation, which proposes a creative response to the climate emergency, will be open to the public from 15 to 17 June in the festival’s renewed Project Area.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
Graphic design students from the Barcelona school create the visual identity of the shops in the Upper Gràcia area.
Until 21 August, the Albert Musons Cultural Centre will showcase the exhibition of the shortlisted posters for the Festa Major de Gràcia. Among the proposals exhibited are two creations by IED Barcelona students.
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
The Milan Design Week is a remarkable event for the industry and after four years was held in April and it was bigger than ever with more than 900 events and exhibitions.
Once again this year, IED Barcelona collaborated with the ASTE association to deliver almost a hundred roses, accompanied by a print inspired by this festival, to the residents of three care homes in the district of Gracia.
An Open-Air exhibition with the drawings of the young Israeli artist Talia Zoref in 20 suburban areas of the city from April 24.
Two IED Barcelona alumni have created an augmented reality experience to celebrate the Sant Jordi festival in the Gràcia neighbourhood.
The video Change to live – New Crafts Digital Revolution II by Jordi Cussó, Teacher at IED Barcelona, is part of the ‘Mostra on the Road’ exhibition, an initiative to bring the activity of the 4th edition of the International Crafts Audiovisual Exhibition to the Catalan territory.
Until 30 April, Disseny Hub Barcelona is showcasing “IED Barcelona Manifesto”, an exhibition that brings to life the School’s global, human, strategic and transformative vision of design aiming to respond to the great challenges of contemporary society.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
On the occasion of the inauguration of the fair, Josep Gonzàlez-Cambray talked with Andrea Marchesi, Director of the Design School.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
A panel of experts moderated by IED Barcelona analysed the role that design energy has for people and the environment in the round table “Light and Energy: Habitat and city”.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
The exhibition will be open until next February 26th at Fundación Francisco Giner de los Ríos
Slow Light by IED Barcelona is a collaborative proposal that works without electricity and delighted the festival’s jury.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
Pasarela, the catering establishment in the Gracia neighborhood formerly known as El Molinet, has a new logo and interior design carried out by IED Barcelona.
Fashion Marketing and how important is to know how to communicate a product.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
Its objective is to promote local commerce in the city thanks to the transformative power of design.
You are going to take part in a practical task dedicated to all those young talents who are interested in Fashion, Visual Arts, Design, and Communication.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
IED's commitment is to apply an innovation approach to creative economies through the training it provides in its centers in line with the NEB's themes and action priorities, sharing values, methodologies and tools.
The final work of the Master in Arts Management is an event that offers the visitor an innovative and engaging experience to explore the intersection between creativity and culture, hosted by the Galleria Nazionale of Rome
Il Giro del Mondo in 80 Giorni - 150 anni dopo (Around the World in 80 Days - 150 Years Later) (book by graphic designers from IED Rome), the start-up Potap (a family of filters to purify water, by two product designers from IED Milan) and the tech fashion collection LAGRANDE: SISTEMA are officially competing for the prestigious Compasso d'Oro Award
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
After two years, returns IED Roma Graduation Ceremony, to celebrate the latest graduates in the presence of teachers, families and friends. Two hundred and sixty-one diplomas were awarded.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
10 scholarships to promote the talent of young creatives.
With the awards earned for the campaigns created as part of both the Undergraduate Programme in Communication Design and the Postgraduate Art Direction Lab, IED is still the most awarded Italian creative school internationally in the area of Communication, also ranking among the top ones in the world.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
We are pleased to share the creation of a brand new platform addressed to our creative community – IED Smart Creativity.
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
The IED Madrid course has finished this year, but the good news is still coming in. This time it’s awards for the Design school and students.
Every year the ADG Laus Awards for Graphic Design and Visual Communication go to the best projects selected from over 50 entries in five categories: Graphic Design, Digital Design, Advertising, Audiovisual and Students.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
IED Milano Alumni in Illustrazione e Animazione | Freelance illustrator worldwide considered among the finest of his generation.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
With the month of May restart the events of More Than Monday | Inspirational Stories,the digital conference cycle dedicated to the IED community.
This May IED is in New York City, with students and Alumni presenting their projects and winning awards at both NYCxDESIGN festival and the Creative Week.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
“Books are the plane, and the train, and the road. They are the destination, and the journey. They are home".
14 design, fashion, visual arts and communication creations are the protagonists of the new Amaze! app release
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
The installation has succeeded in recreating an oasis of calm and a connection with nature in Poblenou’s Parc del Centre.
‘478’ is the installation with which IED Barcelona was present in the special edition of Llum Barcelona.
An interactive installation to create our own virtual identity and an immersive journey through a 3D “wonderland” are the proposals that IED Barcelona and IED Milan presented at the SónarCCCB 2021, driven by Sónar.
Mario De Libero, a graduate of IED Firenze, is among the finalists with the font Otello Sans in the fourth Olivetti Design Contest.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
NOT AN ARTIST is an investigation project led by IED and Accademia di Belle Arti "Aldo Galli" Como, involving professionals of the world of contemporary art and culture.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
This dissertation coming from IED Milano is entitled ‘Un Quore Sbagliato’ - A Wrong Heart, with an intentional Q spelling mistake in Italian. It is a short animated film that stood out at the latest Giuseppe Laganà Awards.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
The proposal, selected from 93 national projects, addresses the impact of current mobility restrictions on student travel.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
IED Barcelona has been involved in the new headquarters of the Italian Consulate in Barcelona, with a graphic proposal.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.
Awards on the closing night of IF! Italians Festival: IED creativity at the top, ranking first Italian school in the ADCI ranking and 12th out of 64 award-winning institutions and schools this year.
A bronze earned in the experiential marketing category with the campaign for Heinz designed by four recent Communication Design graduates.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.
IED is involved in the urban activation of neighbourhoods and districts through design
Leonardo Traina selected by the Type Directors Club of New York, the leading international typography organisation
The exhibition, which includes the participation of IED, can be seen at La Factoria Center Cultural in Terrassa from 14 September to 30 October, within the framework of the second edition of the city’s festival of design, digital art and emerging talent.