The MONO project celebrates the use of a single material, just as Voiello uses a single type of wheat in the production of its pasta. The project centers around Grano Aureo, which is used to make Voiello pasta, giving it a unique and inimitable quality.
The project includes an art exhibition in one of the cities between Naples, Rome, and Milan, a TV format, and an exhibition in stores featuring reproductions of MONO's works. Voiello will also have a stand at the design week, where a limited edition MONO special box will be launched.
The project could continue over time with a workshop in Italian academies and a competition for students. Voiello could also commit to protecting and preserving the heritage of Italian artworks.
The project includes an editorial plan to promote MONO and Grano Aureo online.