Learn how to look beyond, telling memorable stories that can surpass imagination with the Master's Course in Creative Direction at IED Milano
Bring your contribution to developing creative thinking in a world that is experiencing extraordinary changes, with new opportunities and challenges affecting our own lives and changing consumer behaviours as never before.
With your Master's Degree in Creative Direction, you will learn how to master all the processes and methods for creating global communication campaigns, from concept development to project execution. You will also try your hand at learning copywriting, art direction, computer graphics, technology, sound and direction, editing and UX. On top of that: social and video strategy, mobile, real time marketing, leadership, presentation techniques.
You will have the opportunity to share ideas with all the professionals who come together in the world of work, getting some real insight into the role of Creative Director, i.e. the advertising creative of the future.
This Master's degree helps brands evolve and leave a positive impact on society
The Master's Degree in Creative Direction at IED Milano provides lectures, practical training, case histories, projects and workshops designed and taught by some of the best communication players working with Italian and international agencies, companies, start-ups and social media platforms.
You will also gain an understanding of how important and powerful ideas can be, as you also learn how to develop multicultural thinking. You will understand the importance of lateral thinking and crafting, brainstorming sessions, teamwork and presentation skills.
This Master's Degree gives you the opportunity to move into the world of communication as a Copywriter, Art Director, Content and Video Editor, Creative Specialist, Digital Art Director, UI Designer, with the prospect of achieving the role of Creative Director.
Advertising agencies, creative boutiques, and also digital and social agencies, integrated communication and content agencies, social media platforms, publishing and corporate creative departments are the target career placement areas.
The Master's Degree in Creative Direction at IED Milano is designed for those like you who want to write the future of advertising, putting themselves on the line, and facing new challenges with no fear of making mistakes as long as the reward is becoming the creative designer of tomorrow.
This Master's Degree is the perfect specialization track for students with an undergraduate degree in creative and project-based disciplines such as Graphics, Design, and Architecture, as well as for those with a degree in the humanities areas such as Arts, Anthropology, Sociology, Philosophy, and Communication Sciences.
It is also open to professionals who have gained professional experience in the specific areas covered by the course. Knowledge of the Adobe package is recommended.
The Master's Degree in Creative Direction at IED Milano is based on a strong connection with the professional world and provides a complete understanding of all the processes and methods for creating globally relevant communication campaigns, with a focus on all phases of development, design and implementation of advertising communication.
With support from your lecturers, you will participate in Italian and international Contests such as ADCI Awards, Clio, D&AD, Future Lions, Spot School Award. And as was the case for students from past years, you will be able to enjoy the experience of winning one of these prestigious awards. This type of recognition will contribute greatly to increasing your professional awareness in the world of communications.
Workshops on design thinking, meetings, talks, lectures and visits will help you engage across a variety of fields connected with creativity, innovation, professional training and the world of work.
You will take part in sessions with experts in coaching, counselling and personal branding, with a focus on new scenarios, trends and the skills required by the market. All this will provide you with the tools you need to build up your creative portfolio and improve your professional profile, both on-line and off-line.
You will focus on project design activities, presentation techniques, team building & leadership. You will acquire full command of the tools that will make you a creative professional. You will also keep challenging yourself, with projects of increasing complexity and sophistication.
New Forms of Writing
Computer Graphics and Crafting
Brand strategy 2.0
Workshop 1: Designing a mobile app
Workshop 2: "I want to be a Creative Director"
Workshop 3: Video Making & Editing
Team building & leadership
Sound that tells
Design Thinking Workshop
Open Lessons, Conferences and Visiting
Communication and Marketing Advisor
Design Innovation Consultant
Author, Musician, Composer, Producer
Co-founder, Graphic Designer and Creative Director
Executive Creative Direction
Head of Business & Operations
Executive Creative Director
Group Creative Director
Lais Kantor Caserta
Regional Lead EU area
Executive Creative Director
Executive Creative Director and Founder
Graphic Design and Visual Communication, Animation, 3D and Game Design
Graphic Design-Motion Graphics
Graphic Design and Visual Communication, Animation, 3D and Game Design, Visual and Interactive Arts
Illustration and Animation
Visual and Interactive Arts, Graphic Design and Visual Communication
Visual and Interactive Arts, Graphic Design and Visual Communication, Arts and Restoration
Painting & Visual Languages
Interior and Spatial design, Product and Service Design, Graphic Design and Visual Communication
3D Studio Max® with Vray®: Animation and photorealistic Rendering
Visual and Interactive Arts, Graphic Design and Visual Communication
Marketing and Communication, Graphic Design and Visual Communication, Creative and Art Direction
Marketing and Communication, Creative and Art Direction, Design Strategy and Management
Visual and Interactive Arts, Graphic Design and Visual Communication
Graphic Design and Visual Communication, Visual and Interactive Arts
Graphic Design and Visual Communication
Marketing and Communication, Creative and Art Direction
Fashion Communication and Management, Marketing and Communication
Graphic Design and Visual Communication
Marketing and Communication
Marketing and communication
Graphic Design and Visual Communication, Fashion Communication and Management, Visual and Interactive Arts
Graphic Design and Visual Communication
Curated by Cartier, they designed a Christmas tree entitled “Treasure” that pays tribute to the iconic red boxes of this French jewellery and watch brand.
With a graphic project developed by students from IED – Istituto Europeo di Design, the book "Estou Refugiado” tells the dramatic story of four women and their struggles in their countries of origin and about adapting to Brazilian culture.
The IED Barcelona director contributed his expertise in design, business and innovation to help select Biovitae as the winning proposal in the competition devised by the Italian Chamber of Commerce in Barcelona as part of the “Premio Faro del Mediterráneo” [“Mediterranean Lighthouse Award”].
Several teachers, such as David Ortega from Barcelona’s Istituto Europeo di Design school, examined innovative teaching methodologies and strategies based on specific cases during the “Aprenentatge Rebel” (Rebel Learning) conference at the Campus de les Arts.
Stefan Sagmeister is one of the most important contemporary graphic designers: on November 29 he presented his latest book Now is Better at IED Firenze.
"An Act of Imagination - Doubts, Questions and Answers on AI and Creativity" is the title of a research project promoted by Lucca Comics & Games in collaboration with us.
Motion Graphics and Interaction Design students participated in an intensive training seminar to learn about the upcoming PICO Dev Jam Hackathon Competition.
Artribune commissioned us to produce its magazine covers for the second year in a row. Discover the new cover!
The poster by this 3rd year Graphic Design student, entitled “Creativity’s new partner”, beat 150 entries from around the world in the international competition organised by the Barcelona Centre de Disseny and CASA SEAT as part of Barcelona Design Week.
He is one of three candidates chosen to be part of the autumn edition of this international programme, which allows young LGTBQ creators to learn, create and share experiences.
She won the prize for communicative innovation in languages, resources and media, both creative and technological, with her final year project entitled “Timeless”.
The installation, created by students from the interdisciplinary subject Upcycling: Waste is Precious, in collaboration with Cervezas Alhambra and the Barcelona Centre de Disseny, was presented at the Disseny Hub Barcelona on 18 October.
The design event promoting young talent and creativity, held in Barcelona on 5 and 6 October, featured talks by Varvara Godovikova and Thinh Truong, who presented their final theses.
The exhibition “Òh!pera (L’exposició)”, a show featuring the creation processes of eight small-format operas from this project, including the participation of IED Barcelona, was officially opened on 10 October as part of the programming for BDW.
Nearly 150 people recreated their own boat trip in the Art Container installation at the Àgora Port space in the Port de Barcelona, which aimed to reconnect the city with the sea, reinforcing the links between Barcelona residents and their port.
The most significant Tuscan festival dedicated to Queer culture continues its collaboration with the Grafica per la Comunicazione course at IED Firenze.
The works by Lluís La Hoz Viñas and Yasmin Barry-Djemal, 3rd year Graphic Design students, and Fabienne Bjercke, 3rd year Motion Graphics student, have been chosen from over 100 entries. They will be on display at CASA SEAT from 16 to 28 October as part of Barcelona Design Week.
Master’s and postgraduate students began their educational journey at the Istituto Europeo di Design on 5 and 6 October with a multidisciplinary workshop and official welcome ceremony.
The exhibition of the prizewinning works from the latest edition of the ADG Laus Awards officially opened at the Factoria Cultural in Terrassa on 14 September, featuring six projects from the Barcelona and Madrid schools of the Istituto Europeo di Design.
We are excited to announce the launch of the IED Dream Team, a group of alumni who have become leading professionals in their field, passionate about creativity and community growth: dedicated to endorsing our community projects and creativity
Outfits are the main characters of course but they’re not the only one. There are so many elements, and for sure professions, that make the fashion shows of Milano Fashion Week always so special and catchy.
A coaster designed by Lluís La Hoz was the product chosen among all the different proposals that were presented. The coaster will help to showcase the finalist works of the Magistrals/Setba Award project, which promotes inclusion through art and design.
The former student of the Master in Sustainable Design and Social Impact was recognised for “Ex•Tĕrra”, while “Santa Carxofa” by fellow IED student Justine Oriana Vargas Parra was also a finalist.
Students and professors from IED attended the preview of the exhibition "Diego Marcon: Glassa," followed by an exclusive talk with the artist.
Students from different disciplines have created two proposals that combine design, solidarity and the superyacht industry which can be seen at the Monaco Yacht Show (MYS) until 30 September.
The starting signal for a new academic year was fired with the celebration of Welcome Event and Welcome Week.
Learn about all the events of IED Square Fest and sign up for the ones you’re interested in.
Discover how IED Barcelona and Madrid Visual Communication students joined Alpro and the GoodNews kiosks, painting the shutters of 10 establishments to raise awareness about the importance of caring for the planet in the second edition of Good Coffee for the Planet.
“Hanging By a Threat”, an installation made from used beer bottles that invites us to think about the impact of the consumer society, will be exhibited at the Disseny Hub Barcelona [Barcelona Design Hub] from 16 to 28 October, during Barcelona Design Week.
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
“Timeless” by Dar Rubinstein and “Giro” by Jacobo Cobián Sánchez, alumni of IED Barcelona and IED Madrid respectively, are among the 24 projects competing for these national awards that celebrate academic excellence in final degree projects in Graphic Design.
Final-year students of Graphic Design and Motion Graphics and Video from IED Barcelona presented their final projects, which highlight the power of design to capture new audiences, at Nau Bostik.
Yuto Taniguchi is a professor assistant of Digital Creative Course in UEDA College of Fashion (Osaka, Japan) and he is active in NFT and fashion.
The Box of the Gran Teatre del Liceu was the stage on which In the beginning everything was white, one of the four new small-format operas from the Òh!pera project, which has seen the participation of IED Barcelona, was performed from 5 to 9 July.
Federigo Gabellieri, Alumnus IED, is an Art Director, creative consultant with a deep experience in fashion and a design industries on both editorial and digital projects, ranging from editorial design, art direction and photography.
Forbes 30 Under 30 Talia Zoref has become known for creating Art during Fashion Weeks worldwide, meeting and sketching celebrities including Celine Dion, Mariah Carey, Pharrell Williams and others.
Daniele Cavalli is a multidisciplinary artist: music, food, art, photography and fashion are all part of his work.
Preserving biodiversity through design and connecting memories by way of a new audiovisual language are some of the themes addressed in the final projects recognised by the Best Thesis Awards 2023.
MMT organises Dialoghi Sonori on 15th and 16th of June at Fabbrica del Vapore in Milan, on this occasion IED presents Fragile Surfaces project.
The awards, which each year recognise the best graphic design projects in a range of categories, have recognised the talent of four students from IED Barcelona and two from IED Madrid.
To celebrate the 75th anniversary of Defender, International Motors has decided to involve students from the Master's program in Graphic Design at IED Firenze by launching a contest last month in which students designed a special livery.
Inter, communication company Different, and Trident Music are scouting talents among master's students in Graphic Design and Digital Communication Strategy.
IED joins Alpro and the GoodNews kiosks to raise awareness about the importance of caring for the planet with a creative and activist action aimed at emerging graphic talent.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
The first IED Books appointment with Massimo Canevacci: an Italian academic, ethnographer and critical thinker, will present his latest book "Stupore Indigeno. Le culture native in Brasile tra rituali iniziatici e sfide digitali".
On 22 May, students from the class of 2019-2023 Bachelor’s Degrees will come together at the Victoria Theatre to graduate.
The installation, which proposes a creative response to the climate emergency, will be open to the public from 15 to 17 June in the festival’s renewed Project Area.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
Graphic design students from the Barcelona school create the visual identity of the shops in the Upper Gràcia area.
Until 21 August, the Albert Musons Cultural Centre will showcase the exhibition of the shortlisted posters for the Festa Major de Gràcia. Among the proposals exhibited are two creations by IED Barcelona students.
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
The Milan Design Week is a remarkable event for the industry and after four years was held in April and it was bigger than ever with more than 900 events and exhibitions.
Once again this year, IED Barcelona collaborated with the ASTE association to deliver almost a hundred roses, accompanied by a print inspired by this festival, to the residents of three care homes in the district of Gracia.
An Open-Air exhibition with the drawings of the young Israeli artist Talia Zoref in 20 suburban areas of the city from April 24.
Two IED Barcelona alumni have created an augmented reality experience to celebrate the Sant Jordi festival in the Gràcia neighbourhood.
The video Change to live – New Crafts Digital Revolution II by Jordi Cussó, Teacher at IED Barcelona, is part of the ‘Mostra on the Road’ exhibition, an initiative to bring the activity of the 4th edition of the International Crafts Audiovisual Exhibition to the Catalan territory.
Until 30 April, Disseny Hub Barcelona is showcasing “IED Barcelona Manifesto”, an exhibition that brings to life the School’s global, human, strategic and transformative vision of design aiming to respond to the great challenges of contemporary society.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
On the occasion of the inauguration of the fair, Josep Gonzàlez-Cambray talked with Andrea Marchesi, Director of the Design School.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
A panel of experts moderated by IED Barcelona analysed the role that design energy has for people and the environment in the round table “Light and Energy: Habitat and city”.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
The exhibition will be open until next February 26th at Fundación Francisco Giner de los Ríos
Slow Light by IED Barcelona is a collaborative proposal that works without electricity and delighted the festival’s jury.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
Pasarela, the catering establishment in the Gracia neighborhood formerly known as El Molinet, has a new logo and interior design carried out by IED Barcelona.
Fashion Marketing and how important is to know how to communicate a product.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
Its objective is to promote local commerce in the city thanks to the transformative power of design.
You are going to take part in a practical task dedicated to all those young talents who are interested in Fashion, Visual Arts, Design, and Communication.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
IED's commitment is to apply an innovation approach to creative economies through the training it provides in its centers in line with the NEB's themes and action priorities, sharing values, methodologies and tools.
The final work of the Master in Arts Management is an event that offers the visitor an innovative and engaging experience to explore the intersection between creativity and culture, hosted by the Galleria Nazionale of Rome
Il Giro del Mondo in 80 Giorni - 150 anni dopo (Around the World in 80 Days - 150 Years Later) (book by graphic designers from IED Rome), the start-up Potap (a family of filters to purify water, by two product designers from IED Milan) and the tech fashion collection LAGRANDE: SISTEMA are officially competing for the prestigious Compasso d'Oro Award
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
After two years, returns IED Roma Graduation Ceremony, to celebrate the latest graduates in the presence of teachers, families and friends. Two hundred and sixty-one diplomas were awarded.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
10 scholarships to promote the talent of young creatives.
With the awards earned for the campaigns created as part of both the Undergraduate Programme in Communication Design and the Postgraduate Art Direction Lab, IED is still the most awarded Italian creative school internationally in the area of Communication, also ranking among the top ones in the world.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
We are pleased to share the creation of a brand new platform addressed to our creative community – IED Smart Creativity.
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
The IED Madrid course has finished this year, but the good news is still coming in. This time it’s awards for the Design school and students.
Every year the ADG Laus Awards for Graphic Design and Visual Communication go to the best projects selected from over 50 entries in five categories: Graphic Design, Digital Design, Advertising, Audiovisual and Students.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
IED Milano Alumni in Illustrazione e Animazione | Freelance illustrator worldwide considered among the finest of his generation.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
With the month of May restart the events of More Than Monday | Inspirational Stories,the digital conference cycle dedicated to the IED community.
This May IED is in New York City, with students and Alumni presenting their projects and winning awards at both NYCxDESIGN festival and the Creative Week.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
“Books are the plane, and the train, and the road. They are the destination, and the journey. They are home".
14 design, fashion, visual arts and communication creations are the protagonists of the new Amaze! app release
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
The installation has succeeded in recreating an oasis of calm and a connection with nature in Poblenou’s Parc del Centre.
‘478’ is the installation with which IED Barcelona was present in the special edition of Llum Barcelona.
An interactive installation to create our own virtual identity and an immersive journey through a 3D “wonderland” are the proposals that IED Barcelona and IED Milan presented at the SónarCCCB 2021, driven by Sónar.
Mario De Libero, a graduate of IED Firenze, is among the finalists with the font Otello Sans in the fourth Olivetti Design Contest.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
NOT AN ARTIST is an investigation project led by IED and Accademia di Belle Arti "Aldo Galli" Como, involving professionals of the world of contemporary art and culture.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
This dissertation coming from IED Milano is entitled ‘Un Quore Sbagliato’ - A Wrong Heart, with an intentional Q spelling mistake in Italian. It is a short animated film that stood out at the latest Giuseppe Laganà Awards.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
The proposal, selected from 93 national projects, addresses the impact of current mobility restrictions on student travel.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
IED Barcelona has been involved in the new headquarters of the Italian Consulate in Barcelona, with a graphic proposal.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.
Awards on the closing night of IF! Italians Festival: IED creativity at the top, ranking first Italian school in the ADCI ranking and 12th out of 64 award-winning institutions and schools this year.
A bronze earned in the experiential marketing category with the campaign for Heinz designed by four recent Communication Design graduates.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.
IED is involved in the urban activation of neighbourhoods and districts through design
Leonardo Traina selected by the Type Directors Club of New York, the leading international typography organisation
The exhibition of the creation processes from the Òh!pera project, which includes IED Barcelona’s piece 'In the Beginning Everything was White', will officially open at the Disseny Hub Barcelona on 10 October at 6.30 pm as part of Barcelona Design Week.
The installation, created by students from Interior Design, Graphic Design, Product Design, and Motion Graphics and Video at IED Barcelona for the last edition of Llum BCN, will be on display at the French city’s Fête des Lumières festival from 7 to 10 December.