The future of fashion magazines

IED Milan Project: Fashion Marketing

Academic year

2021/2022

Individual or group: Develop the theme of innovation in fashion; innovation that can relate to an area of the marketing mix of student’s choice: brand, product, distribution, service or media.

This thesis aims on understanding the industry and the role fashion magazines play nowadays in fashion communication. 

The project is focused on a case study about Vogue and considers different innovative approaches that would open up new possibilities for the future of fashion magazines.