Veronica Altieri and Carmelo Morello Studio Shooting

Didactical Project - IED Roma - Master Fashion Communication and Marketing

Academic year

2024/2025

When images become a strategic language: the students of the Master in Fashion Communication and Marketing at IED Roma explored the narrative potential of photography to express the visual identity of two contemporary brands: Veronica Altieri and Carmelo Morello Studio.

Through a process of research and analysis, each group delved into the aesthetic and value codes of the two brands, developing tailored moodboards to guide the direction of their photo shoots. The resulting images reflect a thoughtful approach, visually translating each brand’s identity in a coherent and distinctive way.

But the project extended beyond image-making. Each shoot was embedded in a strategic communication proposal, including mock-ups of Instagram feeds, website homepages, and digital materials. A practical exercise in visual branding, where imagery meets message.

With this collaborative experience, students had the opportunity to apply the skills gained throughout the Master’s program, experimenting with the construction of visual language within real market contexts and refining their ability to integrate storytelling and strategy in the fashion industry.