Creative Media Arts
Art, technology and digital narratives for a new generation of creatives
Madrid
ENG
Bachelor of Arts (Hons)
Language
English
Start date
September 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
360 UK Credits
Explore contemporary media through hands-on making, conceptual development and emerging creative technologies.
The BA (Hons) Creative Media Arts* is an innovative undergraduate programme that prepares students to work at the intersection of contemporary art, digital media and emerging technologies. Through a practical, interdisciplinary approach connected to industry, the programme equips you to create projects in video, photography, interactive media extended realities, sound, installation and hybrid narratives.
With a strong focus on experimentation, collaboration and critical thinking, you will develop your own creative practice in dialogue with today's cultural, social and technological contexts. You will have the opportunity to learn from industry professionals, take part in real projects and present your work to industry professionals through the Professional Launchpad. This programme is designed for those who want to imagine and build new forms of audiovisual, digital and media-based practice.
Studying this BA (Hons) at IED Madrid means training in an environment specialising in design and visual culture, in dialogue with other creative disciplines across the school. At the same time, you will obtain a degree awarded by the University of Westminster, recognised internationally.
*This programme is currently undergoing formal validation by the University of Westminster. The programme details will be confirmed following completion and sign off of the University’s validation process.
It is taught at IED Madrid Design District - Oporto.
Information to decide
Develop creative skills in film, photography and interactive and immersive media, working with emerging technologies while gaining a critical understanding of how contemporary media shape culture.
Teaching combines workshops, seminars, lectures, tutorials and supervised studio time to support the development of both practical and conceptual skills. You work across moving image, photography, interactive media and sound, gaining experience with a range of creative technologies.
Assessment methods reflect the diversity of the discipline and may include practical project submissions, visual essays, presentations, research materials and live critiques. Throughout your studies, you investigate new tools, explore creative possibilities and engage critically with the contexts that shape contemporary media.
This programme is aimed at creative individuals who wish to explore the intersection of art, digital media and technology. It is ideal for those interested in film, photography, sound, interactive design, extended realities or multimedia production, and who want to develop a strong personal practice while building a professional portfolio in an international, interdisciplinary environment connected to the creative sector.
It is designed for students with curiosity, visual sensibility and a desire to explore new tools, within an international context closely linked to Madrid’s cultural scene.
The BA (Hons) Creative Media Arts offers a cross-disciplinary education that combines audiovisual production, photography, sound, web media, interactivity and immersive technologies, allowing you to develop a creative practice without being limited to a single medium.
This versatility is essential in a context where contemporary creation moves across screens, digital environments, exhibition spaces and hybrid experiences.
Studying at IED Madrid places you within an international creative community, strongly connected to industry and deeply oriented towards experimentation, while earning an official degree from the University of Westminster with global recognition.
You can pursue career paths such as:
- Audiovisual creation and experimental cinema
- Creative photography and visual storytelling
- Interactive design and digital experiences
- Extended realities (XR) and new narrative technologies
- Digital art, installation and hybrid practices
- Content creation, multimedia and transmedia projects
Syllabus
Your first year focuses on establishing core media production skills. Alongside workshops in moving image, photography, sound and interactive media, you develop practical projects that introduce key approaches to conceptual development and creative problem-solving.
Core modules
Creativity and Collaboration
Space, Place and Experience: Moving Image, Interactivity and Sound
Storytelling: Photography and Web Media
Option modules
Media Explorations
Screen 1: Production Design for the Screen
Screen 1: Visual Effects and Animation
Screen 1: Working with Actors
In the second year, you further define your identity as a multi- or interdisciplinary practitioner. You specialise in specific media while also exploring the frontiers of creative technologies and strategies for engaging audiences.
Core modules
Convergent Media: Extended Realities and Audiences
Research and Synthesis
Media Frontiers: Exploring Creative Technologies
Work-Based Placement Learning
Option modules
Culture, Power and Creativity in the Media Arts
Screen 2: Camera and Lighting Skills
Screen 2: Identities: Race, Class and Gender in Film and Television
Screen 2: Short Form Film and Video
Scriptwriting for Media
Transmedia Sound
Between Years 2 and 3, you may undertake an optional year-long work placement or a combination of placement and international exchange. Students choosing this pathway graduate with the award BA (Hons) Creative Media Arts with Professional Experience.
* The availability of a placement year is subject to the applicable legal and regulatory framework and may vary depending on the conditions in force at the time of delivery.
In your final year, you gain the independence to determine your own themes and sustain substantial, high-level creative work. Your Major Project and Dissertation serve as the culmination of your studies. Final works may include interactive projects, installations, short narrative films, documentaries or hybrid media forms, which are then showcased through a student-led public exhibition.
Core modules
Major Project Explorations
Major Project
Research Project
Professional Launchpad
Inside the labs
+2
Rooftop
+6
Classroom
+4
+2
You may be interested in:
News
Don't miss it
IED Open Day
Don't miss the opportunity to change your future
Online 20-22 January
In-Person | 20-24 January
We look forward to seeing you