Language

English

Start date

September 2027

Frequency

Full time

Duration

3 Years

Credits

360 UK Credits

Explore contemporary media through hands-on making, conceptual development and emerging creative technologies.

The BA (Hons) Creative Media Arts* is an innovative undergraduate programme that prepares students to work at the intersection of contemporary art, digital media and emerging technologies. Through a practical, interdisciplinary approach connected to industry, the programme equips you to create projects in video, photography, interactive media extended realities, sound, installation and hybrid narratives.

With a strong focus on experimentation, collaboration and critical thinking, you will develop your own creative practice in dialogue with today's cultural, social and technological contexts. You will have the opportunity to learn from industry professionals, take part in real projects and present your work to industry professionals through the Professional Launchpad. This programme is designed for those who want to imagine and build new forms of audiovisual, digital and media-based practice.

Studying this BA (Hons) at IED Madrid means training in an environment specialising in design and visual culture, in dialogue with other creative disciplines across the school. At the same time, you will obtain a degree awarded by the University of Westminster, recognised internationally.

It is taught at IED Madrid Design District - Carabanchel.

Information to decide

Develop creative skills in film, photography and interactive and immersive media, working with emerging technologies while gaining a critical understanding of how contemporary media shape culture. 

Teaching combines workshops, seminars, lectures, tutorials and supervised studio time to support the development of both practical and conceptual skills. You work across moving image, photography, interactive media and sound, gaining experience with a range of creative technologies.

Assessment methods reflect the diversity of the discipline and may include practical project submissions, visual essays, presentations, research materials and live critiques. Throughout your studies, you investigate new tools, explore creative possibilities and engage critically with the contexts that shape contemporary media.

This programme is aimed at creative individuals who wish to explore the intersection of art, digital media and technology. It is ideal for those interested in film, photography, sound, interactive design, extended realities or multimedia production, and who want to develop a strong personal practice while building a professional portfolio in an international, interdisciplinary environment connected to the creative sector.

It is designed for students with curiosity, visual sensibility and a desire to explore new tools, within an international context closely linked to Madrid’s cultural scene.

The BA (Hons) Creative Media Arts offers a cross-disciplinary education that combines audiovisual production, photography, sound, web media, interactivity and immersive technologies, allowing you to develop a creative practice without being limited to a single medium.

This versatility is essential in a context where contemporary creation moves across screens, digital environments, exhibition spaces and hybrid experiences.

Studying at IED Madrid places you within an international creative community, strongly connected to industry and deeply oriented towards experimentation, while earning an official degree from the University of Westminster with global recognition.

You can pursue career paths such as:

  • Audiovisual creation and experimental cinema
  • Creative photography and visual storytelling
  • Interactive design and digital experiences
  • Extended realities (XR) and new narrative technologies
  • Digital art, installation and hybrid practices
  • Content creation, multimedia and transmedia projects

Syllabus

Your first year focuses on establishing core media production skills. Alongside workshops in moving image, photography, sound and interactive media, you develop practical projects that introduce key approaches to conceptual development and creative problem-solving.

Core modules

Creativity and Collaboration

Space, Place and Experience: Moving Image, Interactivity and Sound

Storytelling: Photography and Web Media

Option modules

Media Explorations

Screen 1: Production Design for the Screen

Screen 1: Visual Effects and Animation

Screen 1: Working with Actors

In the second year, you further define your identity as a multi- or interdisciplinary practitioner. You specialise in specific media while also exploring the frontiers of creative technologies and strategies for engaging audiences.

Core modules

Convergent Media: Extended Realities and Audiences

Research and Synthesis

Media Frontiers: Exploring Creative Technologies

Work-Based Placement Learning

Option modules

Culture, Power and Creativity in the Media Arts

Screen 2: Camera and Lighting Skills

Screen 2: Identities: Race, Class and Gender in Film and Television

Screen 2: Short Form Film and Video

Scriptwriting for Media

Transmedia Sound

Between Years 2 and 3, you may undertake an optional year-long work placement or a combination of placement and international exchange. Students choosing this pathway graduate with the award BA (Hons) Creative Media Arts with Professional Experience.

* The availability of a placement year is subject to the applicable legal and regulatory framework and may vary depending on the conditions in force at the time of delivery.

In your final year, you gain the independence to determine your own themes and sustain substantial, high-level creative work. Your Major Project and Dissertation serve as the culmination of your studies. Final works may include interactive projects, installations, short narrative films, documentaries or hybrid media forms, which are then showcased through a student-led public exhibition.

Core modules

Major Project Explorations

Major Project

Research Project

Professional Launchpad

Faculty

Course Coordinator

Carmen Lael Hines

Writer, researcher, and curator specialized in expanded media.

Teacher

Roberto Majano

Art historian, writer, and curator

Teacher

Julia Mellen

Filmmaker working across documentary, performance and digital animation

Teacher

Fernando Gómez

Architect and XR specialist

Teacher

Raquel Bravo

Photographer, researcher, and educator

Teacher

Pablo Aragón

Visual artist and 3D generalist

Teacher

Cris Argüelles

Architect, researcher, and educator

Projects

Graphic Design and Visual Communication

Madrid

Special projects
Tejiendo Comunidad - Carabanchel Distrito Cultural

Graphic Design and Visual Communication

Madrid

Didactic projects
Interstice

Graphic Design and Visual Communication

Madrid

Didactic projects
Sinestesia

News

Graduation Days 2026 IED Italia

05 November 2026

Laurea and Laurea Magistrale: New Official Names for IED Academic Qualifications

Italian legislation has introduced new names for first- and second-cycle qualifications in the AFAM higher education system. Here’s what this means for current and former IED students.

03 November 2026

IED joins LADFEST 2026 to support emerging Latin American talent

Puño will take part in the festival, while IED will award a scholarship to the LAD Young Talent 2026 winner.

02 November 2026

Irina Kavtaradze, IED Barcelona Alumni, shortlisted at the International Creative Awards 2026

Her final degree project, “Querencia”, continues to receive recognition and, after impressing audiences and industry experts at festivals such as ADC*E High Potentials, Brut! and Blanc!, has been nominated in the “Good Cause” category.

02 November 2026

Selekted 26 selects Carmina Goran’s “Sutura” as one of the projects competing for the Stone & Wood Awards

The final degree project by the IED Barcelona Graphic Design alumna is among the finalists in the New Talents category.

30 October 2026

IED joins the Chile Diseño 2026 Awards as institutional partner, speaker and jury contributor

IED supports the awards through jury participation and a talk by Spanish illustrator Puño.

30 October 2026

IED and the Francesco Morelli Foundation in the Changemaker Scholarship Programme of the TSH Talent Foundation

IED and the Francesco Morelli Foundation Join the Changemaker Scholarship Programme of The Social Hub Talent Foundation

30 October 2026

IED Madrid shines with GRADA at the 7th Edition of Recreo Book Art Fair

The collaborative project, developed by Graphic Design students in partnership with the fair and Carton Lab, transforms the auditorium into a space for play, interaction and connection.

28 October 2026

National Portfolio Day Milan 2026

In its 60th anniversary year, IED hosts the Milan edition of National Portfolio Day, the international event for anyone who wants to study or specialize in art, design, fashion and visual communication.

Art and design exhibition featuring two central rocks sewn with printed fabrics

23 October 2026

“Valor Ancestral: Latam Creative Talent 2026” makes a stop at IED Barcelona

Following its presentation at IED Madrid and ahead of its move to IED Kunsthal Bilbao, the latest edition of the international exhibition, an initiative promoted by IED since 2022, was on display to coincide with the Barcelona campus’s activities as part of Barcelona Design Week.

Don't miss it

Exhibitions and Festival

29 October 2026 - 15 November 2026

Madrid

IED Madrid takes part in BID26 with a project exploring identity and identification systems

The project combines installations, interfaces and immersive experiences to reflect on depersonalisation, exclusion and the role of digital and social codes in shaping identity.

Exhibitions and Festival

06 November 2026 - 07 November 2026

Barcelona

Mira Digital Arts Festival 2026

IED Barcelona returns as an artistic partner and will take part in the digital arts and contemporary music festival with “Ananke: A Liturgy”, an interactive installation by Motion Graphics and Video alumna Malak Yahia.