Brand Management and Communication

Language

English

Start date

January 2023

Frequency

Full time

Fruition

On Campus

Duration

1 Year

Course coordinator

Elena Sacco

Price

20.100 €

Learn how to interpret the world around us, organising your ideas into branding projects where creativity and strategy work together to deliver value. This is what the English-language Master’s Degree in Brand Management and Communication at IED Milano is all about

The English-language Master’s Degree in Brand Management and Communication at IED Milano explores all processes of brand management, communication and strategy. It provides intensive training through a variety of project-based learning opportunities that change year by year, thus enabling close interaction between students and some of the most attractive international corporations on the market.

You will learn how to look at the world around you with critical insight, translating and condensing your vision into creative solutions. This course is specifically designed for those who want to explore the whole process of brand strategy, strategic planning and digital strategy across a wide scope, putting forward some new, creative solutions. 

Over your time on the course, you will be taught by top managers of great expertise, who work as Master's lecturers and enjoy exchanging views with their students, sharing with all of them all the experience acquired from top companies and agencies that they work with. Upon completion, you will be able to successfully move into the world of work, showing how far you can go with your analytical, strategic and creative skills.

Information to decide

Join the world of branding with a training course that will prepare you for some of the best international corporations and agencies on the market

The Master's Degree in Brand Management and Communication at IED Milano was developed to provide students with easier access to key national and international brand players, as they get familiar with how companies and agencies actually work in brand management processes. 

Over the year you will be involved in a combination of lessons, tutorials, case histories, workshops and projects based on real-life briefs, which you will carry out either individually or as part of a team. You will develop the skills required to manage a brand name using a multidisciplinary approach. You will also have the opportunity to analyse contemporary economic and cultural scenarios, while setting out key aspects of product/service communication strategies and expanding your knowledge of branding processes. This work will help you understand how best brand strategies can be used as a way to suit customer needs and specific requirements. 

The quality of this programme is reflected in the number of practical training sessions offered on a daily basis, in addition to cross-training weeks focusing on creativity, where students work on idea generation and ‘out of the box’ methodology. Design techniques are also covered, as students are encouraged to attend the Salone del Mobile Week, looking into what leading companies are offering in terms of creative work. Leadership is also a focus, as you are given the opportunity to meet presidents and CEOs of large corporations.

And you will also be approaching the luxury industry, with an emphasis on Italian brands and excellences: Missoni, Diesel, Onlythebrave, Technogym are among those featured over the last few years. Other brands will also be involved and presented through the stories of their founders or general managers.

The English-language Master's Degree in Brand Management and Communication at IED Milano is designed for graduates of humanities, social sciences or economics, as well as for those holding a Certificate in creative disciplines from Italian or international design schools. Applicants who have already completed two years of experience in the field are also welcome.

If you are driven by a great curiosity and passion for top brands and communication strategies, if you have a drive to delve into everything around you, if you have determination and perseverance, if you have no fear about always challenging yourself, this is certainly the best training for you. 

In recent years, branding has become one of the strategic assets for corporate communication and marketing, which is why more and more consulting firms, companies, and agencies are looking for professionals who know how to create and manage brands and their communication, building long-lasting cultural value assets.

The English-language Master's Degree in Brand Management and Communication at IED Milano is strongly focused on training people to lead the branding process. Partnering with Landor & Fitch, the world's leading agency in brand consulting and design, ensures excellence in training and will contribute to developing an innovative, market-driven training path.

Over your training, you will be able to work on projects submitted by companies like Pomellato, Campari, Ducati, Diesel, KFC, Persol, Lemonsoda, Vigorsol, and Club Med. Over the last few years, these companies have presented briefs based on real needs to IED students, providing useful moments of interaction for professional development and developing together high-impact projects for the growth of their products and brands.
Over more than twenty-five years, the English-language Master's Degree in Brand Management and Communication at IED Milano has contributed to creating a community of more than 500 alumni, who currently work as branding professionals for some of the top global branding companies. Although they studied in different academic years, they all know each other and work together at times, helping one another and sharing views, ideas and professional experiences. After your Master's Degree you will also be able to work in communication and advertising agencies as Brand Manager, Marketing Manager, Product Manager, Consultant, Project Manager, Client Manager, Strategist and Brand Consultant.

Syllabus

Study programme

This training is divided into eight modules, covering in-depth study of branding through cross-disciplinary lessons and group activities. This is a full journey that will take you through the different steps of the branding process. We will develop two branding projects of growing complexity, which will be assigned directly by our partner companies through real-life briefs, as a way to reproduce a typical professional context.

In addition, part of the training will also be spent on personal branding: a series of insightful sessions will give you the opportunity to become familiar with branding strategies, as you build up your own professional identity and move on from doubts about your future to a well-defined career path.

Faculty

Elena Sacco

Director on ALUMNI global and COMMUNICATION DEPT

Course Coordinator

Alan Cassini

Carla Ferrero

Career Consultant

Lorenzo Foffani

Head of Strategy

Hoang Huynh

Head of Customer Experience and Service Design, Corporate advisor and Entrepreneur in Residence

Nikolas Bass Kallmorgen

Martina McCloskey

Quantitative Research Director

Sergio Novello

Laura Peli

Career Coach and Career Consultant

Francesco Tortora

Mattia Valenza

Senior Digital Marketing Consultant

Cinzia Malerba

Strategic Design Lead - CBA

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