Fashion Trend Forecasting
The Master for those who want to tell what Fashion will be, driven by creativity and passion for analysis.
Milan
ENG
Master Programs
Language
English
Start date
November 2026
Frequency
Full time
Fruition
On campus
Duration
1 Year
Course Coordination
Alberto Caselli Manzini
Price
EU/EEA resident students: €22.200
Non‑EU/Non-EEA resident students: €24.200
Uncover and effectively communicate the potential of future fashion trends through hands-on market research and data visualization tools.
Channel your inner visionary and cultivate your passion for fashion in the city of Milan, home to some of the most prestigious fashion houses and brands.
Understand and investigate the innovation drivers of today’s society and transform them into a trend forecasting strategy.
The Master in Fashion Trend Forecasting combines research and practice to simulate the realities of the fashion industry through a project-based approach.
Students will analyze the market and study the most important trend forecasting processes through relevant case histories and workshops. Students will also have the opportunity to immerse themselves in the Milanese fashion scene, the right place to learn and experience the real-world expectations and needs of the fashion system.
Information to decide
Cultivate your creative and analytical skills through a course that balances research tools and theory with practical applications on how to predict future fashion trends.
The Master in Fashion Trend Forecasting is founded on a theoretical-cultural approach that integrates qualitative and quantitative research techniques, allowing students to deepen their understanding of the fashion industry, its links to related creative fields, market demand, and consumption habits.
Students will learn to effectively express their ideas and communicate their research findings, creating convincing and visually compelling presentations capable of directing important business decisions in a sector with increasingly complex dynamics.
The course’s final project will see students developing a professional trend book for a real partner company using their acquired analytical and perceptual skills to satisfy the assigned brief.
Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator. The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, Trend Analysis or Research Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.
The purpose of this course is to provide visionary thinking and innovation by bringing together different areas such as fashion, society, art, music, and lifestyle in order to provide an in-depth analysis of current market size and trends.
As a means of maximizing the effectiveness of fashion materials for business improvement, you will learn some of the most state-of-the-art and most powerful visual techniques, strategies and practices.
You will also be able to improve your forecasting and data analysis skills as you become more familiar with trends and target market behavior patterns. In addition, you will explore how to use professional market intelligence and research tools for making your own product - or that of a customer - more focused and tuned for success.
The main software you will need during your course is provided by IED!
On this page you will find all the features you need for your computer.
Syllabus
Teaching description
The study programme of the Master’s Program in Fashion Trend Forecasting in IED Milano consists of both face-to-face lectures and workshops with a practical focus, all alternating to provide you with a well-rounded training based on a 'learning by doing' approach.
Core modules
Culture, Society and Trends
Graphic Tools
Fashion Writing
Trend Forecasting
Product Culture
Trend Communication
Market Analysis
Vocational Guidance
Lecture, Case history and visiting
Final Project
Faculty
Course Coordinator
Alberto Caselli Manzini
Art e Fashion director
Elizabeth Bowring
Head of Catwalks at WGSN
Marlena Woolford
Futurist
Vittorio Giomo
Consultant for the Color Trend Forecasts
Paola Pasinato
Fashion designer and Professor
Gian Paolo Armana
Strategist I Business Advisor & Developer
Cristina Manfredi
Journalist, Writer, Creative Advisor, Lecturer
Serena Sala
Sociologist and Visual Communication Consultant
Giorgio Lavelli
Brand and Business Designer
Andrea Giacopuzzi
Graphic Designer
Giuseppe Bidolli
Academic professor with experience in Business Development, Budget Planning and Engineering Activity Planning
Nausica Montemurro
Trend forecaster and strategic foresight consultant
Manuela Colombini
Co-founder Strategist & Client Manager of M2 Consultancy Srl
Francesca Perani
Architect-activist, visual designer and educator
Riccardo Trecciola
Statistician, Researcher
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