Seeing the world through the eyes of animals: thus, the new visual identity of Borgate dal Vivo is born, signed by IED Torino for its tenth edition.
News
A Festival, Thousand Eyes: IED Torino Signs the Visual Identity of the Tenth Edition of Borgate dal Vivo
Date
15 April 2025
In a captivating reinterpretation of the territory through the 'other' gazes that inhabit it, IED Torino collaborated with Borgate dal Vivo to dress the festival in a new and vibrant light.
Among the multiple visual identity proposals created by a group of Graphic Design and Illustration students, that of Zaccaria Pisciotta captured with freshness and originality the spirit of the festival, translating the richness of its initiatives into dynamic patterns and a vibrant color palette that reflects the renewed vitality in the villages.
In its concept, each animal becomes a symbol, each perspective transforms into a graphic sign that reminds us of a simple yet profound truth: we are not alone. Silent presences observe us, welcome us, sharing those villages that are home to them.
A collaboration that allowed students to put into practice not only design skills but also to explore the power of visual communication in telling stories, defining identities, and creating connections between places, people, and communities.
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