Fashion, creativity and social impact come together in a collaboration between IED Firenze and Dynamo The Good Company.
News
IED Firenze x Dynamo The Good Company: Fashion on a Mission
Date
06 August 2026
Students from the Bachelor of Arts in Fashion Marketing and Communication developed three creative campaigns for Dynamo The Good Company, exploring the relationship between fashion, communication and social impact.
Developed within the Multimedia Design course, the collaboration involved Dynamo The Good Company, a B Corp-certified clothing brand supporting the social initiatives of Dynamo Foundation through its proceeds. Students were invited to create communication campaigns reflecting the brand's identity and values, combining creative strategy, visual storytelling and digital content production.
Under the guidance of lecturers Enrica Guidato and Elena Farinelli, students worked in three groups, each exploring a different theme: Energy, Happiness and Empathy. These concepts inspired three distinct creative proposals, including websites, posters, photography and video campaigns.
Throughout the collaboration, students engaged directly with the brand through visits to its Florence store, content production and communication planning, including PR activities and influencer outreach.
The experience concluded on 10 June 2026 with a public event at the Dynamo store in Florence, where the three campaigns, Sense the Energy, As Simple as Happiness and Embrace Empathy, were presented.
This collaboration provided an opportunity to apply creative and communication skills in a professional context, connecting fashion education with social responsibility.
Discover the project through the perspective of student Peppi Paulina Kukkonen. Read her story
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