09 April 2024

Why Graphic Design Festival is back in Florence for its sixth edition from April 12 to 14.

Why Festival is back in Florence for its sixth edition from April 12 to 14. 

With a new program that will highlight various creative spaces in the city, Why will offer talks, exhibitions, panels, workshops, and other events featuring professionals, educators, and students.

This edition of the festival places a particular emphasis on the theme of resilience: "In an era when we are faced with increasingly complex challenges, resilience becomes a fundamental concept. Not just in a political or social sense, but also in the context of design and visual communication. The ability to withstand external pressures, to persevere in the face of adversity, and to fight for one's passions are central themes that will be explored during the festival. Through design and visual communication, we aim to give voice to current issues and find creative solutions that can inspire change," shares festival director and founder Laura Ottina along with Nvard Yerkanian.

The event involves various creative areas, including graphic design and animation, typography and calligraphy, teaching and independent publishing, illustration, and artistic printing.

It will be a unique opportunity to discuss the challenges of the present and to inspire each other to create a better future through the power of design.

Saturday, April 13 @ IED Firenze

  • Workshop with Teresa Sdralevich
    Posters of Daily Disobedience
    IED Firenze - Via Bufalini 6/r, from 10:00 AM to 3:00 PM
    For more information and reservations click here
  • Teresa Sdralevich Exhibition Opening
    IED Firenze - Via Bufalini 6/r, from 3:00 PM to 4:00 PM

Teresa Sdralevich is a graphic designer, illustrator, author, and printer. Born in Milan, she now lives in Brussels where, during an admission test, she was struck by the text-image alchemy that takes the form of the poster.

  • Talk di Alberto Casagrande
    Zigzag Illustrating: graphics, lettering, illustration and back
    IED Firenze - Via Bufalini 6/r orario 16:00 - 16:40
    free entry

Alberto Casagrande, an illustrator, lives and works in Milan. He draws for small and large realities of publishing, advertising, and design. Among them: The New York Times, La Repubblica, Il Sole 24 Ore, Vanity Fair, Esselunga, Monocle, Tribune, UN, La Stampa, Gufram, Alce Nero, Emergency, Il Saggiatore, Feltrinelli, Zanichelli. His work has been recognized by major institutions and industry publications (Communication Arts, Illustri, Autori di Immagini, World Illustration Awards, American Illustration Archive), and in 2024 he received a gold medal from the Society of Illustrators of New York, one of the world's leading awards in the field of illustration.

  • Talk di ALGO.TV
    Keeping Designers in Command in the Age of AI
    IED Firenze - Via Bufalini 6/r, from 16:40 to 17:40
    free entry

With all the emerging technologies in the AI and GenAI space, how will the work of a designer evolve, and what are the threats and opportunities? Discover how Algo is already implementing artificial intelligence in its projects and let's analyze together what awaits us. Algo is a data visualization studio specializing in video automation. It builds dashboards that transform data into videos on a scale.

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