Academic year


A exploration of the use of Autonomous Sensory Meridian Responses (ASMR) in brand communication with the aim of creating deeper connections with audiences

ASMR is a sensory phenomenon, popularised in recent years in video format and through social media platforms in particular, which provokes a pleasurable sensation of tingling and relaxation in the viewer. In the current context, in which we are experiencing an oversaturation of information and advertising, this proposal addresses the possibilities of ASMR in developing a type of advertising that is immersive and sensory.