Fashion Marketing and Communication Management
A fusion of communication, marketing, innovation, strategy and creativity to face the challenges of today and create the future of fashion.
Barcelona
ESP
IED Diploma
Language
Spanish
Start date
September 2027
Frequency
Full time
Fruition
On campus
Duration
3 Years
Course Coordination
José A. Guerrero
A specialized profile in high demand that combines creativity and strategy with the ability to implement change in the industry.
The Diploma in Fashion Marketing and Communication Management gives you the skill-set you need to adopt creative and differential strategies for brands and brand products with a sustainable and ethical vision to meet the challenges the fashion industry faces both today and in the future.
In a highly competitive context, of profound social and technological change, companies need innovative marketing and communication ideas, ideas well-suited to new realities, languages and formats, that transmit their values and connect with the target audience.
This course is an intersection between creativity and strategy, and in it you’ll learn to innovate without losing sight of the commercial dimension, developing projects in communication, brand and product management, digital marketing, events, new business models, sustainability and innovation, and more.
In the 3-year course you’ll develop global knowledge of the fashion market, acquire a wide range of interdisciplinary and specific skills, and use a variety of creative and digital tools.
Information to decide
It’s a unique course with a global perspective on market needs, highly adaptive to technological changes and advances, adopting a more sustainable outlook for the future of the fashion industry.
The course is structured in modules, the content of which focuses on the following groups of skills:
· Basic skills
· Interdisciplinary skills
· Specific skills
· Skills applied to real business projects
You’ll study marketing, communication, branding, creative direction and innovation, taking a strategic, critical and systemic approach.
The course includes theoretical content in the form of presentations and explanations, practical cases and participation in workshops, with the emphasis on collaborative learning.
This course gives professionals the critical capacity to construct ideas and develop unique projects using multidisciplinary skills, teamwork, creativity management and strategy.
At the end of the courses you’ll apply all the know-how acquired in a final project collaborating with a real company.
This course is for inquiring people with a deep passion for the world of fashion, marketing and communication, a healthy interest in trends, consumer behaviour, strategy, creative direction, management and strategic development, both in terms of the brand and the fashion product.
Curious minds, digital natives who want to make their mark in the future of fashion, who understand how technological advances must be considered when defining brand strategies, communication and marketing in the fashion industry, to have a positive impact on society
You’ll be studying the Diploma in Fashion Marketing and Communication Management at IED Barcelona, an internationally recognized design school with a team of lecturers made up of professionals who’ve made their name working in the field. What’s more, collaborating with prominent names in the business community helps you build your network and gives you a realistic vision of the sector.
You’ll acquire the skill-set you need: specialized training in trend and consumer behaviour analysis, brand and product management, digital marketing and innovation.
Another fundamental feature of the course is that it gives you a global outlook, essential to work with different markets, and actively encourages adapting to change and technological progress in the fashion industry.
At the end of the course you’ll have acquired a profile that combines creativity and management, with a focus on an ethical and sustainable approach, to provide solutions for the challenges the fashion sector faces both today and in the future.
When you finish your studies the portfolio you’ve created is exactly what you need to open the doors of the professional market with a wide range of professional opportunities; opportunities that arise both traditionally in the sector, and those that arise as a result of its evolution:
· Marketing management
· Communication management
· Brand management
· Product management
· Retail management
· Circular process management
· Press office and PR management
· Event management
· Professional sales showroom management (B2B): commercial management
· Digital content management
· Fashion editing
Syllabus
What will you learn?
In the first term you’ll acquire fundamental skills, essential tools for the professional sector, how to apply basic, theoretical and practical concepts when managing fashion companies, how to create and implement marketing and communication plans, and also develop communication and teamwork skills.
FASHION CULTURE I
The History of fashion
Fashion trends
The History of art
BASIC FASHION MARKETING TOOLS
Markets and research techniques
Research data reporting and design
AN INTRODUCTION TO MARKETING
An introduction to fashion marketing
The Fashion System
An introduction to financial management
The marketing plan
AN INTRODUCTION TO COMMUNICATION
An introduction to communication and branding
Online media
Communication and media plan
THE FASHION PRODUCT I
Materials, technology and sustainability
Fashion product management
TOOLS AND CREATIVITY I
Computer tools: Excel
Computer graphics tools I
Project presentation tools
WORKSHOP
What will you learn?
During the second term you’ll learn advanced skills, highly sought after in the fashion industry. This includes the application of more complex concepts in fashion business management, the use of critical thinking models such as Strategic Thinking, the integration of omnichannel models and enhancing creativity in content strategies with innovative tools.
In addition, during the first semester of the second year, students may take part in an exchange at ESMOD – Paris, ranked by CEOWorld as the 5th best fashion school in the world.
FASHION CULTURE II
Visual semiotics
Macrotrends and fashion sociology
FASHION MARKETING
Fashion distribution
Retail marketing
Visual merchandising
The luxury market
FASHION COMMUNICATION
Management and the press office
Brand management: branding, advertising and PR
Art direction
THE FASHION PRODUCT II
The merchandising plan
Product strategy
Buying
TOOLS AND CREATIVITY II
Video editing I
PROJECT I
Multidisciplinary project
WORKSHOP I
Workshop
What will you learn?
In the last year you’ll refine your advanced skills, define disruptive models for new ethical-sustainable policies, and take a look at the new professional profiles that have emerged in the sector. You’ll also showcase everything you’ve learned by presenting a final project.
BUSINESS MANAGEMENT
Financial strategy and budget management
Commercial management and sales
Business model canvas
STRATEGIC MARKETING
Strategy and innovation
Intellectual property fields
Ethics in fashion marketing (CSR)
STRATEGIC COMMUNICATION
Narratives in digital environments
User Experience
THE FASHION PRODUCT III
Technology and innovation in fashion products
Sustainable processes and circularity
TOOLS AND CREATIVITY III
Video editing II
PROJECT II
Final Project
THE FUTURE OF FASHION
Career guidance
Faculty
Director
Carme Pérez
Project manager
Course Coordinator
José A. Guerrero
Fashion Brand Consultant
Teacher
Ari Rovira Lorente
Fashion designer and sustainability specialist
Teacher
Fabricio Pérez
Fashion Designer and Co-Founder of Llamazares y de Delgado
Teacher
Willy Villacorta
Fashion photographer and lecturer specialised in visual identity and art direction
Teacher
Elena Castaudi
Designer and entrepreneur, co-founder of the independent design store On Land
Teacher
Maria Carvajal
Brand consultant, entrepreneur and lecturer focused on brands
Teacher
Valentina Franco
Marketing strategist focused on brand experience and consumer insight
Inside the labs
+2
Media Lab
+3
Hybrid Lab
+2
+4
Design Labs
Projects
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