A communication campaign that tries to convey the essence of a journey through the experience of reading.
Travel wonders written for you
Student: Nicole Pagnut
Academic year
2020
Travel wonders written for you contemplates two actions linked to the customer journey with great relevance of branded content.
On one hand, it raises a roving library across US Route 50, known as the “loneliest road in America.” On the other, a uniquely designed passport containing a pocket with the personal dedication of a travel editor.
Project from the courses of
