Academic year

2023

New graphic identity that wants to show to the visitor the explosion of creativity of this institution

Proposal for a new graphic identity that wants to show to the visitor the explosion of creativity of this institution, that is celebrating its 130th anniversary, while inviting them to participate in a space open to innovation.

To do this, the student creates dynamic compositions with two elements (the circle and the rectangle) that stand out from the format, generating a sensation of dynamism and movement. In contrast, the logo and typography are easier on the eye so as not to compete with the geometric figures or oversaturate the graphics.