Fashion Business
Acquire specialised insight into the design and production processes and the management tools you need for the field of fashion
Madrid
ENG
IED Diploma
Language
English
Start date
September 2026
Frequency
Full time
Duration
3 Years
A programme in which you’ll learn to use all your creative potential to take innovative decisions as a leader, whether developing your own project or as part of a management team.
This programme gives you the preparation you need for a number of fashion business fields. The first year focuses on design management, while the second and third years delve into production and sales management and fashion communication.
In a learning process that combines theoretical knowledge with case studies and the development of team projects, you’ll acquire the tools and skills you need to perform in these areas, using the new resources you’ve acquired to complete your Final Project.
This programme is taught at IED Madrid Gran Vía - Palacio de Altamira.
Information to decide
A creative, project-based program to specialize in business management for the fashion sector.
Students will learn about the economic, legal and organisational framework governing companies in the fashion industry, learning to analyse and manage a company with the needs of today and to apply the necessary digital tools (e-business, e-commerce, etc.).
This programme provides students with the creative capacity necessary to innovate in management and resources and to lead any business change.
Students will also work with a teaching team made up of leading professionals from the fashion industry, who pass on both theoretical and specific technical knowledge.
The balance between the creative and the business mentality enables students to influence companies’ supply chain and the product life-cycle with responsibility and sensitivity towards demand from consumers and from the market itself.
This program is designed for people interested in the world of fashion who want to focus their career on the management side of the fashion business.
If you want to use your creative talent in fields such as corporate image, fashion marketing, or for your own project, this is the program for you.
In this program you’ll acquire the know-how you need for a number of specialised roles in the fashion industry: development and production manager, product manager, marketing manager, brand creator, design manager, branding expert, fashion company organisation and management consultant.
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Syllabus
Subjects
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Design thinking
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Fashion global map
-
Art and design culture
-
Digital tools for design
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Project methodology for fashion design
-
Introduction to marketing and communication
-
History and phenomenology of fashion I
-
Techniques and materials for fashion design
-
Digital tools for management
-
Business management
-
Fashion bussines models
-
Marketing and media planning
-
Publishing and advertising
-
History and phenomenology of fashion II
Subjects
- Sustainability and social approach
- Operations and product management
- Fashion buying
-
Sociology: consumer and trend
-
Customer strategy for fashion
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Product and retail strategy for fashion
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Business plan
-
Accounting and financial management
-
Fashion marketing planning
-
Associated design disciplines
-
Fashion communication
-
Human resources management
Subjects
- Luxury market
-
Digital business
-
Project and market research
-
Brand management
-
Fashion retail
-
Digital and multimedia strategies
-
Entrepreneurship and leadership
-
Social media management
-
Fashion law
-
International expansion and emerging markets
-
Final project
Inside the labs
+4
Photography Studio
+6
Fashion Workshop
+2
+5
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