Graphic Design and Art Direction
Milan
ITA
|
ENG
Bachelor of Arts in Visual Communication Design - Specialization Graphic Design
Language
Italian, English
Start date
January 2027
October 2027
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 CFA / ECTS
The Bachelor of Arts in Graphic Design and Art Direction at IED Milano trains professionals in visual communication through design methodologies that emphasise ethical awareness and social responsibility. The programme allows students to explore graphic design across different fields, including corporate and social identity and communication, social media, publishing and advertising. Skills range from publishing and branding to exhibit design, motion graphics, 3D modelling, web and app design. The productive environment of Milan fosters projects linked to sustainability, social design and services for integration and inclusion, as well as emerging scenarios in entertainment and digital ecosystems.
Course structure and contents:
The IED programme spans three years, during which design is integrated with cultural knowledge, dialogue with professionals, technical skills and innovative tools.
First Year: Students acquire the foundations of graphic design and visual communication, learning to use the main Adobe Suite software and exploring the potential of generative artificial intelligence. Theoretical courses provide tools to read and interpret visual language, covering topics such as colour theory, semiotics and art history.
Second Year: Students develop a more structured design approach, applying it to areas such as brand identity, packaging, advertising, UI/UX design and visual journalism. Techniques include animation, 3D modelling and editing, using software such as Figma, Blender, Cinema 4D, Midjourney and OpenAI. Theoretical lessons deepen knowledge of interactivity, digital content management and the languages of social and commercial communication, fostering greater autonomy and strategic vision.
Third Year: Students tackle complex projects applying all acquired skills, working on digital interfaces, motion graphics, spatial design and interactive communication. Theoretical courses accompanying workshops focus on the ethical role of the designer, market trend analysis and regulatory aspects, enabling students to manage design cycles responsibly.
The dissertation project is the moment of synthesis, integrating creativity, technical expertise and organisational skills to produce professional works ranging from institutional to interactive communication, often in collaboration with organisations and companies.
120 Scholarships to step into the creative world!
Discover the new Scholarship Competition for Undergraduate and Foundation courses.
Faculty
Course Coordinator
Claude Marzotto e Maia Sambonet
Founders of Studio òbelo
Paolo Ravasi
Architect and Designer
Massimo Hachen
Architect, Designer, Artist
Mauro Panzeri
Art Director for Edizioni Ambiente, Milan
Mauro Paffi
Motion Graphics Artist, Editor & Dop
Marina Bonanni
Graphic Designer
Antonella Giardina
Philosopher and Designer
Mauro Santella
Graphic Designer
Simona Marzorati
Creative director, journalist
Michelangelo Petralito
Creative Director / Owner of studio PR-A
Simone Baboni
Digital Designer
Daniele Mastrapasqua
Architect
Federico Sartori
Graphic Designer
Bruno D'Arrigo
Graphic Designer
Simona Bordone
Special projects for Domus, IED lecturer, chair of Fondazione Wurmkos onlus
Bruno Gregory
Digital Artist and Limited edition designer
Sara Caliumi
Visual Art Designer
Arrighetti Alessia
Graphic Designer
Emanuele Basso
Creative Director
Michela Lazzaroni
Graphic Designer & Teacher
Rebecca Pedrazzi
Art historian and critic specialized in AI Art, curator, and journalist
Paolo Proserpio
Art Director, Graphic Designer
Luca Toccaceli
Lecturer in Communication and mass media
Vitale Graziano
Graphic Designer, Illustrator, Visual Recorder
Loredana Parmesani
Art Critic
Giulia Gravina
Graphic designer
Olga Salvoni
CMF Designer - Olga Salvoni Studio
Davide Sottile
Graphic Designer
Paula Andrea Callejas Greiffenstein
Designer and co-founder of Minrl jewels
Gianluca Schinaia
Head of Sustainability at FpS. Journalist, trainer and project manager for sustainable innovation.
Matteo Gualandris
Art Director & Graphic Designer
Andrea Gelpi
Insight Specialist & Market Research Consultant
Claudio Morelli
Journalist, photographer and filmmaker
Musio Alessia
Freelance Information Designer
Alessandro Lucchini
Videomaker freelance, Editor and Motion Graphics Artist
Giulia Tacchini
Food and Communication Designer
Davide Colla
Founder & Creative Director of 150UP
Matteo Bollati
Designer
Cecilia Melli
Art Director and Strategist consultant
Massimo Salomoni
TV Producer, Creative Director
Emiliano Poggi
Owner/Co-founder, Digital & UI/UX Designer @ White Design Studio
Graziella Greco
Senior Quantitative Researcher
Paolo Accanti
Visual communication designer
Riccardo Cambò
Designer
Fulvio Mejani
Art Director e Graphic Designer
Luca Lodi
Creative Web Developer and Frontend Engineer.
Projects
What people say
"There are moments from my time at IED that still resonate with me today. I rememebr I was working with Marina Bonanni, who was teaching me editorial graphics, and the funny part is that I was copying the same article, page and cover of my references all the time, and she came and said to me 'You cannot keep copying, this is a starting point...then??' "
IED Alumnus - Founder & Creative Director at 150UP
"The training I underwent at IED led me to a conviction: never be satisfied with what immediately seems beautiful, but always go one step further."
IED Alumnus - Co-founder at Crescenzi & Co.
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