25 June 2021
The theses of these students from the Fashion, Management & Design Strategies, Design and Visual Communication Schools have addressed the development of solutions across a range of diverse fields: aesthetics as an expression of a deep personal universe, the use of ASMR as a marketing strategy, the tourism of the future, and the redefinition of visual communication in urban spaces.
All these proposals share the stamp of IED Barcelona: innovation through design thinking. With this in mind, the projects chosen are the result of a creative process developed in different stages: from research, through ideation and prototyping, to the final proposal. These are the results:
Collection: Pop Porn
Student: Giacomo di Paolo
Bachelor of Arts in Fashion Design
Pop Porn is inspired by pop culture from an intimate and activist approach that draws on a journey of discovery about the queer world and the theories of sexuality and gender. Folklore, TV celebrities and the Spanish flag are some of the elements present in the prints of the garments, along with a colour palette that combines cold and warm tones, with yellow, red, navy blue, “Civil Guard green”, black and brown playing leading roles.
Using a varied range of fabrics, from natural to synthetic, tailored to technical, the looks, with their eclectic silhouettes and styles, offer a fresh, fun and sensual vision of men’s fashion. From leather corsets and leggings, to jeans, jackets and deconstructed polo shirts, the collection is full of artistic and cultural references that feed the student’s creative universe.
Project: The Role of ASMR in Future Advertising
Student: Andrea Rovira
BA (Hons) Fashion Marketing & Communication
This project explores the use of autonomous sensory meridian responses (ASMR) in brand communication with the aim of creating deeper connections with audiences.
ASMR is a sensory phenomenon, popularised in recent years in video format and through social media platforms in particular, which provokes a pleasurable sensation of tingling and relaxation in the viewer. In the current context, in which we are experiencing an oversaturation of information and advertising, this proposal addresses the possibilities of ASMR in developing a type of advertising that is immersive and sensory.
Student: Hadi Hissi
Bachelor of Arts in Product Design
Starbound is a pressurised, balloon-powered capsule that enables travel from Barcelona’s coast into the stratosphere. Through this innovative approach, the project explores the possibilities of space tourism towards the future redefinition of the industry in the City of Counts.
Conceived to carry four passengers, the vessel’s design features large windows for a panoramic view of the earth and space. Its interior, with reclining and adjustable seats as well as smart ceiling lighting that appears to merge with the exterior environment, leads to the creation of a pleasant and safe atmosphere throughout the journey.
Project: Creixem [Let’s Grow]
Students: Gaia Pantalone and Eleanor Berney
Bachelor of Arts in Motion Graphics and Video and Bachelor of Arts in Graphic Design
Light is the main source of inspiration for this project, which aims to improve the city of Barcelona’s graphic system, as well as the interaction between the city and its inhabitants.
Creixem focuses on the new green hubs of the city’s Eixample district, developing a proposal that fuses urban planning, visual communication and mobility. Part of the project involves the creation of new signage and information campaigns that seek to simplify existing visual communication in a bid to make it more inclusive and intuitive. The proposed new signage includes a gender-neutral approach, as well as a map of mobility services in the area and information signs about the green hubs.
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Fashioners of the World 2022 celebrates the end of the fashion students’ educational journey with a wide variety of proposals that all share a fresh and innovative vision of the fashion world.
IED in collaboration with Feeric Fashion Week, will award one special merit-based scholarship to attend the Summer Course in Fashion Trend Investigation held in IED Barcelona campus in July 2023
Organised by Barcelona Centre de Disseny, the graduates of the class of 2021 were actively involved in two restaurants along the route.
Two projects from the interdisciplinary subject Food Design System have been presented at the latest meeting of EDIVI.
The largest European meeting to raise awareness about the implementation of activities and projects aligned with the European Green Deal.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
“Books are the plane, and the train, and the road. They are the destination, and the journey. They are home".
IED Barcelona Design School thus reaffirms its position as an international benchmark education institution in Design and Fashion studies within Spain.
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
“From a small farmer in the Philippines to a businessman in London, climate change is affecting everyone”.
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
The installation has succeeded in recreating an oasis of calm and a connection with nature in Poblenou’s Parc del Centre.
What will the world of the future be like? What kind of vehicles will we use? Where will we live? How much will everyday objects change?
The summit will take place on 26 and 27 November at the Disseny Hub, which will feature three projects by IED Barcelona alumni.
‘Aitarekin Afaltzen [Dinner with my Father]’ has been awarded in this contest known worldwide for his mission of scouting new talents and supporting them.
Modernist, Persian and Oriental influences. Casa Vicens, Gaudí’s first work, was the inspiration behind the design that IED Barcelona showcased in this house-museum.
‘478’ is the installation with which IED Barcelona was present in the special edition of Llum Barcelona.
‘Flink’ responds to the challenge to design an innovative proposal for the kitchen sink and tap space, including new features, all within a period of eight hours.
‘Join it’, a system of sustainable production by IED Barcelona Product Design students has won the 4th edition of the Social Ideas Contest for the Greek island of Lesbos.
An interactive installation to create our own virtual identity and an immersive journey through a 3D “wonderland” are the proposals that IED Barcelona and IED Milan presented at the SónarCCCB 2021, driven by Sónar.
'Castellers' is a proposal inspired by the colours and shapes of the long-standing Catalan tradition of the 'castells', or human towers.
The first work of Antoni Gaudí is an unrivalled setting in which IED Barcelona finds a parallel between the architecture and the proposals of the recent graduates: experimentation and creativity.
A collection of clay pavement tiles that serve as a street filter system.
The project is one of the designs selected by a jury of 43 international experts in the first round of this prestigious competition.
The proposal, selected from 93 national projects, addresses the impact of current mobility restrictions on student travel.
Behind this project are three of the school’s former Fashion and Graphic Design students.
Valmont Barcelona Bridal Fashion Week returned with a digital format and IED joined it .
IED Barcelona has been involved in the new headquarters of the Italian Consulate in Barcelona, with a graphic proposal.
Interior Design and Product Design students explore new concepts of spaces, services and products capable of reconnecting humans with nature.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
The project evokes the evolutive process of the natural world, focusing on the irregularity of the biophilic and organic patterns.
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.