Picobello project logo

Date

21 March 2025

The director of the Design School, presented ‘Aquí’, a design project for social transformation and environmental regeneration

Raffaella Perrone, Director of the Design School at IED Barcelona, ​​and Joan Maroto, Programme Leader of the BA (Hons) in Business Design, participated in the Picobello initiative (PIloting COllaborative Ways to BEtter Living LOcally). This project, co-funded by the EU as part of the INTERREG EUROPE programme, seeks to improve regional development policy tools by implementing the values ​​of the New European Bauhaus (NEB).

At the SUSTAINABILITY. Mapping approaches to bringing together citizens with sustainability and aesthetics conference, organised by the Barcelona Creativity & Design Foundation from 25 to 27 February at Roca Barcelona Gallery, the six project partners, including public administration officials, innovation agencies, and design schools from seven European regions, met to devise future scenarios based on creativity, innovation, sustainability, and design for a creative economy.

IED Barcelona’s participation consisted in presenting the 'Aquí' [‘Here’] project during the session “Instrumental actions for sustainability in Barcelona”. A proposal, Perrone explains, that “was highlighted for being perfectly aligned with the Picobello project itself and for being an academic project that, with the support of the school and its innovative vision, has become a social cooperative.” Its design for social transformation and environmental regeneration, scalable to other cities, were two other features emphasised at the event.

Joan Maroto participated in the collaborative workshop among the entities forming part of the Picobello initiative.

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