Students from the Master in Fashion Marketing and Communication have designed branding and sales strategy proposals aiming to enhance its creative and cutting-edge identity
Date
01 October 2025
Students from the Master in Fashion Marketing and Communication have designed branding and sales strategy proposals aiming to enhance its creative and cutting-edge identity
Students from the Master in Fashion Marketing and Communication at IED Barcelona have collaborated with SUOT STUDIO, the experimental jewellery brand by the TOUS group, designing proposals for branding and disruptive sales strategies for both their online and offline channels.
The projects, which aim to enhance the brand’s creative and cutting-edge identity and build a strong emotional relationship with its customers, were presented at IED Barcelona.
SUOT STUDIO highlighted the projects’ ability to envisage original and innovative ideas developed with coherence and an excellent narrative, aligned with the spirit of this brand of unique, personalised jewellery.