03 May 2021
“Disability” is transformed. In fact, it highlights “other skills”, which do not preclude certain dimensions: I can’t stand up, but I can be on top. I can’t see, but I can make you see the stars. I can’t drive, but I can ride.
This is the focus of the #ihavethisability. This campaign – created after a proposal by the Durex brand – has won a second place (silver) at the prestigious Clio Awards in New York, after also winning a silver last year at the D&AD New Blod Awards. Authors Giulia Teruzzi and Joshua Mancini – who graduated in Communication Design – Specialisation in Art Direction at the IED Milan in July 2020 – aimed at creating a new story concerning sexuality for disabled people through poster and video communication.
This consolidated creative campaign had a clear goal: to close the “gap” between disability and sexuality with a communication message that would “normalise” the taboo and would show how sex is “beautiful in all of its forms, as long as it is safe”. Even when its seems like it could not be part of some people’s lives due to physical disabilities.
#ihavethisability is therefore expressed through a series of messages that give voice to disabled people. It highlights how they actually develop “other skills”, to compensate for those missing, which can be exploited even in bed: a blind person, for example, can develop an extremely strong sense of touch.
Teachers Matteo Grandese and Alessandro Candito, with the support of the educational specialist Marianna Moller, helped supervise the Students’ project.
The silver won at the Clio Awards is the latest in a long series of national and international awards earned over the past two years by the IED Milan Communications division, including the award for best creative School in Italy.
Click here to see all the awards won by the Students of IED Milan!
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Il Giro del Mondo in 80 Giorni - 150 anni dopo (Around the World in 80 Days - 150 Years Later) (book by graphic designers from IED Rome), the start-up Potap (a family of filters to purify water, by two product designers from IED Milan) and the tech fashion collection LAGRANDE: SISTEMA are officially competing for the prestigious Compasso d'Oro Award
Francesco Meda is an Italian designer and winner of the Compasso d'oro. He graduated in 2006 from IED Milano with a degree in Industrial Design and then gained experience in London in Sebastian Bergne's studio and later in Ross Lovegrove's studio. Creative Director of Acerbis with David Lopez Quincoces.
Manuel Alberto Claro was born in Santiago, Chile. In 1974, he moved to Denmark and since that time he lives in Copenhagen. He graduated as a stills photographer from IED Milano in 1994 and then worked as an assistant photographer in Milan, New York City and Copenhagen before enrolling at the National Film School of Denmark in 1997. He also works on commercials for companies like IKEA, Nokia, and Volkswagen, and on music videos for the likes of FKA Twigs, Paloma Faith, and Rhye. He is an active member of the Danish Society of Cinematographers.
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IED Milano Alumni in Illustrazione e Animazione | Freelance illustrator worldwide considered among the finest of his generation.
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.