Fashion Marketing and Promotion
Strategy and creativity to build value in contemporary fashion
Madrid
ENG
Bachelor of Arts (Hons)
Language
English
Start date
September 2026
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
360 UK Credits
A programme designed to support your development within the fashion industry with an international and contemporary perspective on an increasingly digital landscape.
The BA (Hons) Fashion Marketing and Promotion* combines creative practice, strategic thinking and cultural analysis to develop professionals capable of communicating fashion in a global and digital context. Through disciplines such as styling, art direction, photography, visual merchandising and digital content, you will understand how brands are built and how they are positioned across different media and platforms.
You will work with trends, concepts and visual narratives aimed at specific audiences, always linking creative practice with applied research. This approach allows you to engage with both large organisations and independent scenes, developing a critical perspective and a coherent professional portfolio.
Studying this programme at IED Madrid places you in an environment specialised in design and closely connected to contemporary visual culture, while obtaining a degree awarded by the University of Westminster with international recognition.
*This programme is currently undergoing formal validation by the University of Westminster. The programme details will be confirmed following completion and sign off of the University’s validation process.
It is taught at IED Madrid Gran Vía - Palacio de Altamira.
Information to decide
A programme designed to develop the creative, strategic and digital skills needed to communicate fashion in a global and constantly evolving landscape.
Learning combines theoretical lectures, creative workshops and individual project tutorials, working with briefs that reflect real industry dynamics.
The structure progresses from initial exploration to specialisation:
Level 4: foundations of fashion marketing and advertising.
Level 5: professional development, industry-oriented projects and definition of individual interests.
Level 6: specialisation and final project.
This programme is aimed at individuals interested in fashion communication and marketing from a creative, strategic and digital perspective. It is ideal for those who want to work with imagery, content, branding, campaigns and experiences, while understanding how brands, media and consumers evolve.
Designed for students with aesthetic sensitivity, an interest in cultural trends and the motivation to develop a professional portfolio within an international environment closely connected to Madrid’s cultural scene.
The programme approaches fashion communication and marketing from a global perspective, integrating visual creativity, cultural analysis and strategic tools. You will learn to develop images, content, campaigns and experiences for diverse audiences, combining styling, art direction, digital media and branding with key elements of contemporary marketing.
Studying this BA (Hons) in Madrid allows you to study to British academic standards while engaging with a dynamic creative ecosystem, connecting the local scene with the global fashion industry.
You will be able to orient your career towards professional areas such as:
- Branding
- Digital Content Creation
- Visual Merchandising
- Creative Marketing
- Trend Insight
- PR
Syllabus
The first year builds a foundation in key marketing and promotion tools while introducing you to the wider landscape of fashion communication.
Subjects of study include:
-
Brand Narratives
-
Creativity and Collaboration for Fashion Marketing
-
Digital Fashion Marketing
-
Fashion Fundamentals
-
Fashion Styling and Creative Direction
-
Introduction to Fashion Marketing
-
Promotion and Media
Credit Level 4
Year 2 develops your practical marketing and promotion skills and includes industry-led projects with fashion brands.
Subjects of study include:
-
Digital Content Creation
-
Digital Fashion Promotion
-
Employability
-
Fashion Branding Strategies
-
Fashion Campaign
-
Fashion Culture and Trends
-
Fashion Experience
Credit Level 5
Between Years 2 and 3, you may undertake a professional placement year in industry. Completing the placement year will lead to the final award Bachelor of Arts with Honours – Fashion Marketing and Promotion with Professional Experience.
*The availability of a placement year is subject to the applicable legal and regulatory framework and may vary depending on the conditions in force at the time of delivery.
Your final year focuses on portfolio development and strategic management skills, allowing you to specialise in the areas of fashion promotion that best align with your creative and professional goals. Your final project culminates in a degree show.
Subjects of study include:
-
Creative Fashion Branding
-
Creative Fashion Marketing Final Project
-
Emerging Media
-
Fashion Entrepreneurship
-
Fashion Event Management
-
Future Trends and Insight
-
Marketing and Luxury Brand Development
-
Sustainable Fashion
Credit Level 6
Inside the labs
+2
Yard
Library
+2
Reception
+5
+2
Fotography laboratory
+3
+6
Fashion Workshop
+3
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